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BC Web Wise bags the social mandate of SBI Card

Madhushree Chakrabarty December 14, 2020

BC Web Wise has won the social mandate for SBI Cards & Payment Services Ltd. (SBI Card). As per the mandate, BC Web Wise will be focussing on providing a new look to the Social Media presence of SBI Card.

The agency will be responsible for creating social media strategies, lead organic social media campaigns and engaging for the target audience of SBI Card, taking the digital community for the brand up.

Mr. Ashwini Kumar Tewari, Managing Director & CEO, SBI Card said, “We are happy to onboard BC Web Wise for managing social media initiatives of SBI Card. We are confident that by harnessing their deep domain expertise, best practices and innovations they will further strengthen the presence of SBI Card on identified social media platforms.”

Commenting on the win Ms. Chaaya Baradhwaaj, Founder & MD, BC Web Wise said: “The credit card industry in India is underpenetrated. In the current post-Covid scenario we can see rapid adoption of digital payments. SBI Card has continuously and steadily bolstered its market position across all key parameters. It will be an exciting journey for us to work with the dynamic team at SBI Card.’’

BC Web Wise was started by Ms. Chaaya Baradhwaaj in the year 2000, headquartered in Mumbai. The agency is a full-service digital marketing agency that is empowering brands online since its establishment. The company is best known for its strategic brand services, in-depth consumer research and world-class creative work.

SBI Cards and Payment Services Limited (formerly known as SBI Cards and Payment Services Private Limited) (“SBI Card”) is a non-banking financial company offering substantial credit card portfolio to individual cardholders and corporate clients including lifestyle, rewards, travel & fuel and banking partnerships cards along with corporate cards covering all major cardholders’ segments in terms of income profile and lifestyle. The Company is listed on The Bombay Stock Exchange (“BSE”) and National Stock Exchange (“NSE”).


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