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BeanstalkAsia wins Integrated Marketing Communications mandate for JGF

Madhushree Chakrabarty March 11, 2021

Jayshri Gayatri Food Products (JGF), the manufacturer and B2B supplier and exporter of Dairy & Non-dairy packaged food products, has awarded the Integrated Marketing Communications mandate to BeanstalkAsia. The agency will be looking after the entire portfolio of JGF’s dairy product brand, Milk Magic and other non-dairy products portfolio that are yet to be launched.

As a part of the mandate, BenastalkAsia will be responsible for building brand equity through ATL campaigns and enhance the brand’s visibility in the B2C market through various other means.

Speaking about the domestic B2C market foray of Milk Magic, Kishan Modi, Managing Director, Jayshri Gayatri Foods, said “We have been successfully producing high-quality dairy products for the overseas markets for more than seven years. The pandemic-led lockdown lent us the right opportunity to test opportunity for our dairy products brand Milk Magic in the B2C market of Madhya Pradesh. As demand for packaged dairy products has started to increase in India over concerns of hygiene and quality, we see a huge potential for our brand Milk Magic to go national.”

Speaking about the integrated marketing communications mandate to BeanstalkAsia, Subhash Mistry, Vice President Marketing, Jayshri Gayatri Foods, said, “We are very impressed with the depth of understanding that BeanstalkAsia has displayed about the segment. We are looking at BeanstalkAsia to build the brand and its attractiveness in the Indian B2C domestic market as well as in the global scenario appealing to the Indian diaspora abroad. We find BeanstalkAsia to have the unique ability to develop a seamless 360-degree integrated marketing campaign that can establish the brand’s presence among its target consumers.”

Upendra Singh Thakur – Founder, BeanstalkAsia, expressed, “We look forward to an exciting journey with JGF to stir up the packaged foods segment with our in-depth understanding and extensive experience in FMCG, especially in the dairy category, to create impactful communication across all mediums for the brand Milk Magic. Very soon you will see an integrated marketing campaign that is all set to break the typical repetitiousness of dairy products communication. At BeanstalkAsia, we follow rigors to arrive at a consumer insight and thereafter sync this insight strategically with the brand’s requirements to create bespoke solutions.


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