Benetton India awards its digital mandate to dentsu X-cubic
Benetton group, the leading multinational fashion brand, built on innovation, aims to combine economic growth with social commitment, competitiveness, care for the environment, business and ethics. X-cubic , the dentsu X agency has won the digital business, effective January 2020. The erstwhile agency was wavemaker, GroupM.
Speaking on this occasion, Sundeep Chugh, MD & CEO, Benetton India said, “Benetton’s strength lies in its millennial consumer base who show a deep connection and love for the brand. Adapting with the changing times, Benetton wants to be innovative and upbeat with digital communications and campaigns. We are excited to get dentsu X on-board. The team shows excellent knowledge and dedication and we are hopeful of doing some very successful work together”
Divya Karani, Chief Executive Officer, dentsu X-cubic , confirmed, “Yes, we are super excited to win and work on Benetton. Partnering a strong brand, built upon innovation, with such a strong connect with the mercurial millennials is exhilarating . Given our ethos of delivering experiences beyond just mere exposures, this is right up our street! We look forward to a productive and enduring partnership.”
dentsu X India comprises of three agencies; dX-matrix, dX-cubic and dX-palette, offering integrated communication solutions. All three agencies have witnessed steep growth trajectories in the recent past; evident in not just the heft but also the accolades won for their work. Declared “Agency-of-the-Year” by three separate industry forums this year, dentsu X India has also been recognized among the “Top 100 Fastest-Growing Agencies” globally by Adweek.