Agency
Bloomingdale PR Launches ‘GROW’: Global Reputation & Outreach Wing for Brands Expanding Between India and Southeast Asia
By MI NewsdeskAug 14, 2025, 11:19 am
TLDR: Bloomingdale PR has launched ‘GROW’ (Global Reputation & Outreach Wing), a specialized service designed to help brands expand their presence and manage their reputation between India and Southeast Asia through strategic communications and influencer campaigns.
Bloomingdale PR, a global communications consultancy with deep roots in both India and Singapore, today announced the launch of GROW Global Reputation & Outreach Wing, a specialized practice designed to support brands looking to scale between India and Southeast Asia through strategic storytelling, reputation management, and influencer-led campaigns.
With on-ground presence in India, Singapore, Indonesia, Malaysia, and the UAE, and over a decade of experience driving results across diverse markets, Bloomingdale is now formalizing a proven capability: helping international and regional brands scale across Asia seamlessly, with one partner and one consistent narrative.
“Global expansion is no longer about presence alone; it’s about perception,” said Diana Fernandes, Founder & Group CEO, Bloomingdale Public Relations Pte. Ltd. “At Bloomingdale, we serve as the bridge and the backbone for brands navigating multiple markets. GROW ensures controlled messaging, strategic coordination, and storytelling that lands with precision – whether you’re entering India from Southeast Asia or expanding outwards.”
Introducing GROW: Regional Strategy, Local Precision:
India Entry for Southeast Asian Brands: end-to-end PR, localised messaging, Tier 1 & Tier 2 media visibility, and integrated influencer campaigns to drive meaningful traction in India’s diverse consumer ecosystem.
Southeast Asia Expansion for Indian Companies & Brands: Brand positioning, media outreach, and cultural alignment across Singapore, Indonesia, Malaysia, Vietnam, and the broader SEA landscape.
Cross-Market Thought Leadership: Regional profiling for founders and CXOs through speaking engagements, podcast placements, and curated storytelling in business and trade media.
For corporate communications professionals based in Mumbai or Singapore and overseeing APAC communications, this structure offers immense value; the point of-contacts for multiple key markets are centrally located, ensuring agility, responsiveness’ and cultural insight.
Proven Track Record Across Borders
Bloomingdale PR has consistently supported brands in navigating new markets with high impact. This includes activities such as:
Crunchyroll (SEA) – Delivered retainer and event-based communications that sustained brand momentum and kept the platform top-of-mind for its target audience in India, Singapore, Indonesia & Philippines
Darwinbox – Led multi-market communication campaigns showcasing the company’s milestones, while strengthening local market relationships and brand presence in Philippines, Indonesia & Singapore.
Bel Group – Successfully managed multiple product launches, events, and awareness campaigns, helping audiences across SEA align with the brand’s value and positively associate its products with growth and development across the SEA.
Pulses 25 by Global Pulses Confederation – Promoted the flagship event in Singapore, securing over 150 pieces of media coverage and amplifying its industry impact both in Singapore and India
NTT Data (Leadership profiling for Global APAC CEO, John Lombard) – Supported thought leadership positioning across APAC, driving awareness of NTT’s strategic initiatives and innovations in the region including India, Australia & Singapore.
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