Serene Envirotech Solutions Pvt. Ltd., is a start-up company that recently introduced a revolutionary wellness brand in India, today announced awarding its communications remit to Blue Buzz, a full-service integrated marketing agency that champions niche lifestyle, corporate and entertainment brands by providing end-to-end tailor-made solutions.
The Mumbai based Serene Envirotech Pvt Ltd is reinforcing community wellbeing with its innovative, customer-centric and eco-friendly health-tech products, meant for domestic and personal use. The company has introduced two magnificent devices between 2020-21; digen naturaTM, a natural disinfectant generator device for household usage with a focus on replacing dangerous chemicals and the recently launched, udazHTM, India’s first portable Molecular Hydrogen Inhaler as a personal wellness tool.
Blue Buzz has been working closely with Serene to establish and drive its brand positioning as a homegrown tech-focused Personal wellness brand via a solid PR program.
“We are thrilled to have Blue Buzz on board to lead and strengthen our public relations and brand reputation. Their integrated consulting and execution along with strategic input will prove crucial in driving our brand story in these challenging times. Our prime message is to promote the use of advanced technology for a healthier and sustainable future, and Blue Buzz is already helping us to steer this ahead with a very focused PR campaign”, said, Dr. Babu Sudhakar, Chairman and Managing Director, Serene Pvt. Ltd.
On the new brand collaboration, Neha K Bisht, Co-Founder and CEO at Blue Buzz, said, “The power of technology has exceeded leaps and bounds and brands like Serene Envirotech are testimonies of this. They are real innovators, committed towards biosecurity and community well-being and we are delighted to partner with Dr. Sudhakar and his team. We aim to support the company in redefining “what’s next” in health-tech/wellness for India. We look forward to driving their vision, to the right audience and the platforms with the best of our capabilities.”
Blue Buzz is a Mumbai based fully integrated marketing firm, with a network presence across India and USA. Blue Buzz is partnering with category creators and industry leaders to tell compelling stories for these brands and help them reach their target audience. The company offers brand solutions across four verticals, viz. PR, Digital Marketing, Design Studio and Media Buying. Led by founding partner Neha K Bisht, the company has been working with many legacies and new age brands, ranging from entertainment to creative, lifestyle to corporate and technology and many more.
The account will be primarily managed from the Blue Buzz Mumbai office.
About Blue Buzz:
Blue Buzz adopts a distinctive storytelling approach to suit the individual needs of its clients and position them for long-term success. With an understanding that communication is key to building trust, and accordingly fulfilling all the brand communication needs, right from engaging in PR activities to creating unique Social Media Strategies as well as providing Design Studio services. While using the latest communication tools and strategies and tailoring them to the brand’s needs keeping in mind that brand communication can either make or break a brand. However, by finding the gap in the market for effective brand communication, and that’s where the agency decides to step in to address the communication needs of varied lifestyle and entertainment brands. With a key focus on interweaving the brand’s vision and content strategies in a way that builds customer trust and confidence.