Bottle Openers wins digital business for Hudson Canola Oil
Hudson Canola Oil, a brand owned by Dalmia Continental, today announced that it has appointed Bottle Openers Pvt. Ltd. as its digital agency on record. The mandate covers overall digital & social strategy, media planning and buying.
Canola is one of the fastest growing edible oils in the world. Recommended for its health benefits, it is the No.1 oil in Canada and Japan. In the US and Australia, Canola is the second most preferred oil. It is popular in Mexico, Singapore, China, Thailand, the Nordic countries and is fast becoming well known to health-conscious families in India as well.
Speaking on this occasion, Himani Dalmia, Vice President, Dalmia Continental, said, “We launched Hudson Canola Oil in 2007 and the brand is poised for take off. We project 700% growth over the next 5 years. After creating the leading brand of olive oil in the country, Leonardo, which we divested to Cargill in 2014, we are very excited about growing Hudson into a household name as well. Currently, the awareness level of Indian consumers on the health benefits of Canola oil is still low. Through digital marketing efforts, our prime objective is to educate consumers about this category as well as the importance of including Canola oil in their daily diets. Indians today are becoming immensely health-conscious and this presents huge market opportunity for us. Our expectation from our digital partner, will be to come out with innovative creative and media solutions to raise awareness as well as help us drive business growth.”
Also speaking on the partnership, Sachin Kumar, Founder and Managing Director, Bottle Openers, said, “We are honoured to partner with Dalmia Continental as their digital agency on record. FMCG is one of our core areas of focus and have significant expertise in this space with Cargill Leonardo Oil & Nestle . We hope to take some unique and focused approach in building the business.”
Elaborating on the media responsibilities for Hudson Canola, Saurabh Kapoor, Co-founder and CEO, Bottle Openers, said, “The market for Canola oil category is in a nascent stage right now but has huge potential, hence provides us with good growth opportunitites. We will apply cutting edge sharp media strategy to reach out to health seekers in India.”
Bottle Openers, was founded in August 2015 and since then has seen immense success in the highly competitive digital landscape, winning digital business for companies across industry sectors like Fashion, Auto, Footwear, Real Estate, FMCG. The company was founded by Sachin Kumar, who used to head Digital business for Motivator India, a Group M company, prior to this. The company also hired Saurabh Kapoor, ex. Digital head, Koovs.com as the co-founder in December last year.