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Brand Street India Stands Tall As One Of The Fastest Growing Agencies In 2017

MediaInfoline December 7, 2017
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Brand Street India, a leading integrated marketing agency acknowledged major success with an increase of over 65% in business growth, expansion of its presence to a new city and handling marketing programs throughout the length and breadth of India. Through constant innovative and consistent delivery experience Brand Street India is providing its clients and consumers with one of the best street experiences ever.

Their growth trajectory began when the agency bagged marketing mandates of four blockbuster bollywood movies back to back. This helped them build a strong brand connect with the masses.They were involved with the integration of Lotus Herbals with Jolly LLB -2,Uber’ alliance with Phillauri, Voltas Air Conditioners with Badrinath Ki Dulhania and Hike Messenger, Camlin Pencils with Baahubali -2. Since then they have been driving their brands growth across various disciplines, media platform, geographical and demographic boundaries.

With India’s 69% of population still residing in rural and rural consumers aspiring to purchase high Quality product, Brand Street India announced the identity for its Rural Marketing brand – Rural Street. They expanded into this space through cutting edge initiatives and a multi-functional dedicated team. This hinterland marketing segment saw successful rural campaigns for TVS Motor Company, Tata Motors, and TI Cycles.

With the penchant for driving some of the leading impeccable corporate events and a strong production house they brought value add of quality and consistency in their delivery ethics. They worked with clients like Kohler, where they brought to reality, the brands revolutionary concept of ‘Bathroom is the new living room’ at the country’s largest design event India Design ID 2017. In a specialized and distinct event in Hyderabad, they spearheadedthe entire employee’s achievers event from scratch for the leading DTH market share holder, Tata Sky.

In a bid to increase the aesthetics of a brand to maximize sales, their retail merchandise & branding team successfully worked for branding campaigns that resonated with target consumers. Consumer marketing has also slowly become a preferred route for all major brands to communicate their brand values and product experiences. The agency, piloted marketing activites for Godrej Yummies and Quaker Oats across major cities.

This included Lays Maxx and Doritos,  where in order to increase sales volume they held a contest exclusively for Reliance R1 customers co-branded with Honda CB Hornet. They reached out to 281 Stores in13 cities within 4 weeks. Product sampling and sales push drive for KBRL Farmers Market in Bangalore, 30000 customers were approached within 2 days. Trade visibility for All-Out across 21000 Retail outlets in 60 days.

They installed a Nutrition Zone to celebrate the togetherness of Quaker Oats and Tropicana at 57 supermarket chains  where 75000+ samplings were done. In support of digitalisation, they came up with a rather unique concept for 7Up;Wifi station installations at more than 100 outlets, ensuring a successful customer engagement .Another interesting retail activation was the set up of a Kiosk desk at 100 stand alone modern trade stores for Himalayan Natural Flavored Mineral Water.  They recorded an exponential reach of 75,000+ unique customer.

Further on, they bolstered their geographic expansion in southern Indian with the opening of a branch in Chennai. This division provided an end-to-end experiential marketing to its clientele with the help of Mr.Sreeram Bhaskar. The addition of this new member led them to explore new horizons in experiential marketing .The agency also tested the international waters with HID Global, where they hosted a product demonstration for the brands partners and end consumers in Dhaka. They even joined hands with In Collaboration With (ICW), to provide clients value added services to their already existing list of deliverables. Brand Street India, recently implemented a CSR activity for a leading Delhi based NGO, that received major traction for the brand.

Speaking about the Agency’s growth, Mr.Surendra Singh, National Head, Brand Street India said, “Brand Street India is currently driving an all new wave with our rapid penetration into diversified verticals. We achieved tremendous growth this year,aided in part by favorable market conditions and majorly due to our team’s innovation, drive and dedication towards our clients as well as consumers.Our association with top brands have positioned us today as amongst the most trusted name in marketing.”

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