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CEAT Specialty appoints Hyper Connect Asia as their digital agency


Hyper Connect Asia has been appointed as the digital agency of record for the off-highway tyre brand of RPG group, CEAT Specialty. The agency will look after the end-to-end digital marketing mandate of CEAT Specialty in Europe & India. The 360° digital communication of the OTR and Agriculture tyre categories of CEAT Specialty will be primarily focussed on by the agency.

The holistic digital marketing and branding mandate centres around social media content and marketing, and reputation management, in Europe & India.

Mr. Vijay Gambhire, Chief Executive – CEAT Specialty shared, “Europe is a key market for OHT business, and initial acceptance of our products and services has been very good. In order to further build on the initial momentum, we realise our digital communication will play a key role in our efforts to connect with our end customers. We want a capable and creative digital marketing agency, and Hyper connect fits the bill.” 

Commenting on the partnership, Mr. Ankur Pujari, Co-Founder & Business Lead, Hyper Connect Asia said, “Our team is upbeat to be associated with a legacy brand name like CEAT (RPG group) and partner with them in their India and Europe growth story. As a young and growing digital marketing player, we are always enthusiastic about exploring brand innovations and the challenges that tag along with them. Associating with such great brands enables us to scale up our expertise and understand the dynamics of the local and international consumer behaviour.  It also strengthens our foothold in one more sector.”

Commenced by Ankur Pujari and Kiran Khadke in 2018, Hyper Connect Asia is a leading strategy-led agency for the digital age. The agency offers services in the fields of data analytics, business consulting, brand strategy, digital and social marketing, D2C brand stewardship, UI-UX design and video production and it is headquartered in Mumbai and has offices in Delhi & Singapore.


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