Leading French fashion brand, Celio Future Fashion Pvt. Ltd. has appointed Digitas India as its Agency of Record for building the brand on digital. The mandate includes digital communications including media.
Digitas India won the business after a multi-agency pitch and will play a significant role in promoting the brand ethos and product offerings of the fashion entity as it seeks to gain a rapid foothold across the Indian market.
Speaking about the partnership, Suparna Bose, Sr. Marketing Manager, Celio Future Fashion Ltd. said: “With the transition to the new normal on its way, internationally acclaimed French menswear brand Celio, renowned for its avant-garde and sartorial fashion trends for men has to be the first stop for every au courant man. With digital led creative communication being the key focus area for Celio, we’re delighted to partner with Digitas to further elevate the brand’s digital presence and forge a deeper connection with discerning consumers. The agency’s creative thought process resonates with Celio’s ideology and together, we’re confident of scaling up the brand’s media footprint using clutter-breaking strategy in this competitive industry.”
On winning the mandate and the opportunities it presents, Sonia Khurana, COO, Digitas India said: “As the second largest e-commerce category in India, fashion retail is a highly competitive category. To thrive in this context means threading consumer engagement, innovation, and commerce together and we hope to do just that for Celio. We are very excited to partner with Suparna and her team to grow the brand and its community of customers.”
Established in 1985, Celio is among the leading men’s ready-to-wear brand in France and around the world. Since its inception, the brand is today present in more than 50 countries with more than 1100 stores. The brand offers fashionable and stylish urban fashion through its integrated style, responding to every desire and every moment of life.
In India, Celio now has over 700 points of sale across tier I and tier II cities through stand-alone stores, shop-in-shops like Shoppers Stop, Central, Lifestyle, Pantaloons and other regional multi-brand outlets. Apart from offline stores, Celio has an established omni-channel presence through its own website and marketplace like Myntra, Amazon, Ajio, Nykaa, Flipkart and Limeroad.
Digitas India is the Connected Marketing Agency, built on the principle that there are better ways for brands to connect with people and people with each other. Leveraging comprehensive data, technology, creative, media and strategy capabilities and proprietary planning processes, Digitas delivers ambitious outcomes via connected practices that include Creative + Media Campaigns, Brand Experiences, CRM & Loyalty and Marketing Transformation.
Digitas serves the world’s leading brands from 30 countries and 50 offices. Digitas India, with a team of over 500 people, including a 250 member technology & engineering team works with brands like Nestle, HP, Unilever, Nivea, boAt, digibank by DBS, Goodknight to name a few.