Cuemath awards its communications mandate to OMD India
An Omnicom Media Group agency, OMD India wins the communications mandate pitch for the edtech startup, Cuemath against strong competitors. Cuemath is the number one LIVE online math learning and coding program. It covers more than 2,00,000-plus KG-12th grade students across all school boards and is spread over 20+ countries including USA, UK, UAE, Canada, Singapore, India, Thailand, Bangladesh, Indonesia, Nepal, Nigeria, Egypt, and more. The Cuemath Program is designed to nurture future problem-solvers.
The creatives for the client will be made through OMD’s homegrown data platform, Omni. Omni drives creative planning in an innovative manner that consists of focused execution which leads to better business outcomes. Priti Murthy, CEO, OMD, believes that the precision marketing and analytics platform will help meet the client’s business KPIs by creating targeted strategies to communicate to the audience in a familiar environment.
Cuemath’s new offering, new interactive learning method doubled up with a LIVE teacher makes math and coding come naturally so kids can accomplish more in school and life. Their partnership with the agency is aimed at serving the communication needs of this Google-backed edtech startup that recently raised $40 Mn in Series C funding led by LGT Lightstone Aspada and Falcon Edge-managed Alpha Wave Incubation.
“We at Cuemath believe in making the world’s children great at math and coding and create invincible problem-solvers who will go on to solve humanity’s biggest problems. Since OMD is armed with the much-needed technological tools based on real-time, accurate, and representative data, we plan to use their strength to not only fulfill our mission but also create maximum impact,” states Arvind Iyer, Marketing Director, Cuemath.
Suddenly, due to the ongoing pandemic, there has been a massive demand for the online learning platform. And, in order to leverage this opportunity, OMD India will ensure that the platform addresses the demand in the market by reaching the untapped geographies that are required to know about the power of a platform like Cuemath.