Dentsu Creative Bengaluru Wins Cannes Lions Agency Of The Year And Awarded Titanium Lion For “The Unfiltered History Tour”

Dentsu-Creative-India

DENTSU CREATIVE Bengaluru has been named Cannes Lions 2022 Agency of the Year, as well as awarded a Titanium, three Grand Prix, two Gold Lions and three Silver Lions for “The Unfiltered History Tour”. This follows the launch of Dentsu International’s Global Creative Network, DENTSU CREATIVE, at the start of the festival on Monday 20th June. Dentsu Creative Bengaluru’s awards tally makes “The Unfiltered History Tour” the most awarded campaign from India ever at Cannes Lions, and Dentsu Creative Bengaluru the first agency from India to be named Agency of the Year at Cannes Lions.

Dentsu International’s Global CEO, Wendy Clark and Global CCO, Fred Levron, announced the launch of DENTSU CREATIVE from the Palais at Cannes Lions. Blending dentsu’s unique DNA of 120-year-old Japanese heritage and craft with its rich experience of building brands in the modern media landscape, the new network looks to transform brands and businesses through the lens of Modern Creativity, to deliver ideas which Create Culture, Change Society and Invent the Future.

“The Unfiltered History Tour shows how a disruptive idea, accelerated by the power of technology and social media can change culture and help one of the most progressive media brands, VICE, empower the next generation and provide a balanced narrative” says Fred Levron. “We could not be prouder of the work and the hugely talented team in India. This is our first Cannes Lions as DENTSU CREATIVE and it has set the bar. Our thanks also go to VICE Media for their trust and belief. We are nothing without client partnership.”

“When you begin Cannes Lions with a Grand Prix, you think you have already hit a lifetime achievement, but this week just got better and better. It is hard to describe how we feel on receiving THREE Grand Prix, let alone a Titanium and to top it all off, Agency of the Year – it is a moment to rejoice for each one of us at Dentsu Creative India. The team is just so proud of the work, but also the outcome too,” said Amit Wadhwa, CEO, DENTSU CREATIVE India. “We got the world talking about something which really matters deeply, something which will change the way that historically important artefacts are handled in the future, and in turn could change the way that history is taught to millions around the world. Now that is very special indeed.”

During the course of the festival, 14 leaders from across DENTSU CREATIVE acted as jurors to assess and champion the best work in the industry, with Levron acting as Direct Lions jury president and Yasuharu Sasaki, CCO of Dentsu Inc acting as Jury President for the Brand Experience & Activation Lions. Other highlights from the week include Wendy Clark interviewing Ryan Reynolds at the Palais on next generation storytelling, and a fireside interview at the dentsu Beach House with Snap founder and CEO, Evan Spiegel. The dentsu beach had another special guest, in the form of Rumi, dentsu’s very own virtual influencer, who acted as the beach house hostess, providing visitors an overview of dentsu’s wins and daily event agenda.

CREDITS

Fred Levron – Global CCO, dentsu international

Ajay Gahlaut – Group CCO, Dentsu Creative India

PG Aditiya – CCO, dentsu Webchutney

Gurbaksh Singh – Chief Innovation officer

Ashwin Palkar – ECD

Binaifer Dulani – Creative Director

Kushal Lalvani – Group Head – Copy

Meghna Yesudas – Senior Copywriter

Karishma Changroth – Group Account Director

Anjali Thomas – Senior Account Manager

Geetika Sood – Associate Creative Director

Niranjan Raghu – Group Head – Video

Ishtaarth Dalmia – VP, Strategy

Ananya Rao – Creative Strategist & Manager – Corporate Strategy

Aabhaas Shreshtha – Creative Director

Shreya Vivek Arora – Sr. Visualizer

Tanya Paul – Group Head Art

Rahul Sharma – Senior Lead Developer

Rakesh Bairwa- Senior Director – Production

Karthik Nambiar – Art Director

Vaishakh Kolaprath – Associate Art Director

Vignesh Praveen – Sr. Video Editor and Animator

Gerson Pearson – Associate Group Head – Video and Mixed reality

Manasi Sheth – Associate Art Director

Manish Joseph – Senior Group Head – Motion Graphics

Priyanka Borah – Senior VP

Stuti Sudha – Senior Group Head – Copy

Farishte Irani – Copy Supervisor

Amey Chodankar – Creative Director

Gautam Reghunath – CEO

Sidharth Rao – Group CEO

Swarnpreet Kaur – Manager, Growth and Strategy

Harsh Shah – Managing Partner

Anna Lake – Regional MarComms Director, APAC

Research Consultant:

Shaleen Wadhwani – Art Historian & Cultural Researcher

Filter Developer:

Kalpit Dwivedi – Pixel Party

Field Researcher:

Emi Eleode

3D Modelling and Sculpting:

Prashant Bhikadia

Shanel Moraes

Director: (Launch Promo)

Ronak Chugh

Sound Design (Launch Promo)

Ateesh Chattopadhyay

Music: (Launch Promo)

Sameer Rahat

Freelancer – Illustration:

Sachin Ghanekar

Team VICE:

John Montoya – Senior Director, Audience & Content Strategy

Zing Tsjeng – VICE UK Executive Editor

Podcast Production:

Produced by Jesse Lawson

With research from Marthe Van Der Wolf

Contributors:

Anuraag Saxena, Founder, India Pride Project

Heba Abd el Gawad, Member, Egypt’s Dispersed Heritage: Artefacts of Excavation, UCL Researcher

Tarita Alarcón Rapu, Former Governor of Rapa Nui

Sergio Rapu, Documentary Filmmaker from Rapa Nui

Petros Apostolakis, Human rights activist

Claire G Coleman, Author and Member, Aboriginal Arts Consultancy

Rodney Kelly, Restitution activist

Victor Ehikhamenor, Prominent director and artist

Hari Shakur, Historian and member, New Afrikan Independence Movement

Ernest Domfe, Artist

Fu Yiwen, Hong Kong-based broadcaster and feature writer

Darrel Blake, Organiser, Black History Tours in London

Sharifa Balfour, Museologist and Curator of Institute of Jamaica

Max Joseph, Human Rights Activist




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