The jewellery brand from Titan, Tanishq, has awarded Dentsu Webchutney India, the digital agency from the house of dentsu international. A multi-agency pitch led to the account winning.
Dentsu Webchutney got inspired by the challenge of championing today’s bride’s love for tradition without being bound by the constraints of it and took on this latest mandate. Capturing the timeless essence of Tanishq, the agency aims to chart an aggressive creative growth strategy.
Speaking on the win, Shambhavi Ramanathan, Planning Director, Dentsu Webchutney said, “We are thrilled to be associating with one of the finest brands in India – Tanishq. As champions of change, always testing waters and staying ahead of its time, we found a complete vision match as digital brand-building partners. It is a privilege to join forces to shape emerging culture and progressive womanhood.”
Binaifer Dulani, Creative Director, Dentsu Webchutney added, “With a fierce, woman-strong team and some of the brightest young talent from the industry, we look forward to making jewellery a powerful form of self-expression through digital.”
Speaking on the association, Ranjani Krishnaswamy, General Manager-Marketing, Tanishq added, “We’re absolutely thrilled to join forces with the young and dynamic team at Dentsu Webchutney to lead our digital mandate. Partnering with them sets us off on yet another exciting journey of meaningfully engaging with our consumers on digital. We’re sure that Dentsu Webchutney, with their nuanced understanding of the digital landscape, will fuel our vision to be the country’s most loved jewellery brand.”
Dentsu international’s presence in India, in addition to the dentsu branded agencies, comprises the global network brands mcgarrybowen, Carat, Amnet, iProspect, MKTG, Isobar, Vizeum and Posterscope. The network also includes the locally acquired brands Merkle Sokrati, Milestone Brandcom, SVG Columbus, WATConsult, Fractal Ink Design Studio Linked by Isobar, Fountainhead MKTG, mcgarrybowen India and the Perfect Relations Group.