Dentsu Webchutney to handle creative mandate for Blackberrys Menswear

Dentsu Webchutney bags creative mandate for Blackberrys Menswear

Dentsu Webchutney (A dentsuMB Company), the digital creative agency from the house of dentsu India, has won the creative and media duties for the menswear brand, Blackberrys. The account was won following a multi-agency pitch.

Through this partnership, the agency aims to create a space of accessibility and style for the brand. The focus is to make men’s occasion wear such as suits & jackets more holistic and approachable.

Gautam Reghunath, CEO, Dentsu Webchutney said, “Blackberrys is an iconic Indian brand that has been innovating in menswear for decades. A true homegrown giant in premium fashion. We want to bring the best of Dentsu Webchutney’s unique brand of creativity while also staying true to the brand Blackberrys’ legacy and ethos.”

Nitin Mohan, Director, Mohan Clothing Company Pvt. Ltd. (MCCPL) commented, “Blackberrys Menswear focuses on innovation, precision and a keen eye to detail. Our apparel leans heavily on being fashion forward and tailoring our clothes to the needs of our audiences.”

“We are confident that Dentsu Webchutney shares our understanding of the brand’s ambitions and we truly believe this association will enable us help Blackberrys become India’s first and foremost FIT Expert as well as the most loved premium menswear brand,” he further added.

Dentsu international’s presence in India, in addition to the dentsu branded agencies, comprises the global network brands mcgarrybowen, Carat, Amnet, iProspect, MKTG, Isobar, Vizeum and Posterscope. The network also includes the locally acquired brands Merkle Sokrati, Milestone Brandcom, SVG Columbus, WATConsult, Fractal Ink Design Studio Linked by Isobar, Fountainhead MKTG, mcgarrybowen India and the Perfect Relations Group.

Blackberrys continuously anticipate the fashion of the future and innovates through design and details. That’s why it has crafted apparel and products that cloaks in confidence and inspires to keep winning. It goes the extra mile, from the internal culture to external engagement and everything in between. Blackberrys think big, dream big and work hard, to turn today’s ambitions into tomorrow’s reality.




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