dentsu X wins digital media mandate for Dabur India

dentsu X wins digital media mandate for Dabur India

dentsu X, the integrated media agency from the house of dentsu India, has won the digital media mandate for Dabur India, following a multi-agency pitch.

Commenting on the new mandate, Rajiv Dubey, Head-Media, Dabur India said, “Over the past few years, the world has increasingly evolved towards digital transformation. As a result, digital marketing has now emerged as the go-to solution for brands and companies. Dabur has been ramping up spends on digital exponentially in the past few years, with brands creating special digital-only content. We are happy to join hands with dentsu X – an agency that has been responsive to Dabur’s needs and appreciative of our brand vision and way of working. Their appreciation and deployment of data make them champions at maximising the potential of digital platforms.”

Divya Karani, CEO – South Asia Media, dentsu said, “We are ecstatic to partner with Dabur, a brand that invokes implicit trust in the minds of its consumers. Dabur is synonymous with impeccable quality and omnipresent across Indian households.”

Roopam Garg, CEO, dentsu X India added, “It is the people, tech and tools of dentsu X that address and answer ‘the why beyond the what’. We are extremely excited and look forward to a deep partnership with Dabur, to drive business outcomes in the short and long term.”

About Dabur India:
Dabur India Limited is the fourth largest FMCG Company in India with Revenues of over Rs. 9,500 Crore & Market Capitalization of over Rs 100,000 Crore. Building on a legacy of quality and experience of over 137 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company with a portfolio of over 250 Herbal/Ayurvedic products.
Known as the ‘Custodian of Ayurveda‘, Dabur marries age-old traditional wisdom with modern-day Science to develop products for consumers across generations and geographies. Dabur’s FMCG portfolio today includes 8 Power Brands with distinct brand identities — Dabur Chyawanprash, Dabur Honey, Dabur PudinHara, Dabur Lal Tail and Dabur Honitus in the Healthcare space; Dabur Amla and Dabur Red Paste in the Personal Care category; and Réal in the Food & Beverages category. In addition, Vatika is an International Power Brand.



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