RECMA, the independent research firm that evaluates media agencies, has recognised dentsu X, the media agency from the house of dentsu India, as the Indian agency with the highest quali-points growth over three years.
The report, RECMA Debrief no. 37, evaluates the media agencies from 47 countries across 19 criteria. For the record, out of the total number of 700 agencies, 27 have shown spectacular growth over three years with at least 10 qualitative points.
Divya Karani, Chief Executive Officer, dentsu Media South Asia said, “Dentsu has embraced the future by providing integrated idea-led, data-driven, tech-enabled solutions that offer our clients a competitive advantage in an ever-changing environment. Our body of work, our client partnerships is the bedrock for our trajectory and validates that we are on the right path.”
Speaking on the achievement, Roopam Garg, CEO, dentsu X India added, “This is a huge affirmation of our ‘Experience beyond Exposure’ offer powered by data and analytics. This drives outcomes for brands v/s only output or media efficiencies. The fact that a growing number of marketers see the value dentsu X provides in this rapidly changing and challenging business, is a tremendous endorsement of our design.”
RECMA is an independent company publishing a wide range of media agency notation reports on a global scale. The mission of RECMA is to provide strategic intelligence reference tools to help the top 500 global advertisers in their decision-making and agency sourcing.
dentsu X has been declared “Agency-of-the-Year” by three separate industry forums this year, dentsu X India has also been recognized among the “Top 100 Fastest-Growing Agencies” globally by Adweek.
dentsu X is the agency on record for large, marquee clients like Maruti Suzuki, Reckitt, Toyota, SEBI, Association of Mutual Funds, Honda Motorcycles, Suzuki Motorcycles, HDFC Ergo and Honda Cars among others. It delivers growth through fully integrated solutions and are powered by Dentsu Group’s best-in-class media, data, technology and content capability. Across the world it works hand in hand with the clients’ other agencies, and tap into the vast landscape of innovators, from tech giants to upstart startups.