dentsu X India wins integrated media mandate for Tata 1mg

dentsu X India wins integrated media mandate for Tata 1mg

dentsu X, the media agency from dentsu India, has won the media mandate for Tata 1mg – India’s largest digital healthcare platform. The account will be serviced from the agency’s Gurugram office.

As per the mandate, dentsu X will oversee the brand’s planning and buying duties for traditional as well as digital media.

Commenting on the win, Roopam Garg, Chief Executive Officer, dentsu X India said, “We are delighted to get the opportunity to work with a future focussed and trusted brand like Tata 1mg. At dentsu X, we answer ‘Why beyond What’, led by our people, data and tech. We look forward to helping the brand with solutions based on the same.”

Gaurav Agarwal, Co-Founder, Tata 1mg commented, “We are excited to work with dentsu X. Through their data-driven methodology, they have already established themselves as an integrated media firm and among the best in their industry. We look forward to collaborating with them on cutting-edge media innovations and opportunities.”

About dentsu X:

We deliver growth through fully integrated solutions and are powered by Dentsu Group’s best-in-class media, data, technology and content capability. Across the world we work hand in hand with our clients’ other agencies, and tap into our vast landscape of innovators, from tech giants to upstart startups.

We bring together experts across a diversity of areas to answer a single question: what is the problem our client is solving? A make-up brand can be solving for fatigue; a car brand can be solving for ageing; a bank can be solving for immaturity. The most profitable answer may not be the most obvious one.

“Why” is a word close to our hearts. The word is drowning in digital behavioural data, yet this data is often superficial. Two people could send the same search signals for entirely different reasons. We are renowned across our industry for our insight capability and that insight is a “single, compelling truth” for all our people and partners.

Dentsu X designs solutions with all relevant participants: our people, our clients, and third-party partners and agencies. This is how we destroy profit-harming siloes and where we build shared objectives.

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