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Digital Refresh Networks bags mandate for K.K.Birla owned Morton

Shreoshree Chakrabarty January 27, 2021

Established in 1959 by one of the largest and dynamic industrial groups of ‘K.K.Birla’, an  Allahabad Canning Company, Morton has awarded its mandate to Digital Refresh Networks (DRN). Morton is all set to re-introduce their B2C services, after having a respectable presence in the institutions like 5-star hotels, clubs etc. and being one of the largest suppliers to the Defence Forces, by enhancing their digital approach and engagements to the right target audience.

The brand is now associated with Digital Refresh Networks (DRN), one of the integrated creative and digital marketing solutions, in order to widen the digital scope. The agency’s responsibilities include the management of the brand’s social media handles, its overall web presence and offering E-commerce solutions in order to build and raise the business.

On the appointment, Barin Mukherjee, Co-Founder & CEO, Digital Refresh Networks says, “It is a proud moment for us to be associated with Morton at the time of their biggest announcement as they are going to the B2C market with a refreshed corporate and brand identity. As we truly stand by our digital-first upbringing, this is an opportunity for us to leverage the brand across the digital platforms and assist them to achieve the business objectives. It will definitely be an interesting journey for us.”

On the association, Mr. C Venugopal, CMO says, “We are excited to have Digital Refresh Networks on board. Now that we take a step ahead by introducing the brand to the consumers, we are sure that this collaboration will further enable in successfully crafting the brand and building the business together.”

The services that Digital Refresh Networks provides comprise of Business and Brand Strategy, Brand Planning, Digital Films, Corporate Films, Infographics, Animation, Radio Scripts, Podcasts, Blogs and Feature Writing, Social Media, Digital Marketing ads, Website Content, Brand Identity, UI/UX Design, etc. The agency has worked with various brands including CNBC TV18, Unilever, ITC, BMW, Cello, Livpure, Max, Pond’s, Fiama Di Wills and many more.


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