Digital Refresh Networks bags PAN-India mandate of Krish-E by Mahindra
Growing its services widely in the industry, Digital Refresh Networks (DRN) is an integrated creative and digital marketing solutions company that has won PAN-India mandate for ‘Krish-E by Mahindra’. ‘Krish-E by Mahindra’ introducing a digital era in farming, is a new ‘Farming as a Service’ (FaaS) business. With the objective of increasing per acre income of farmers, Krish-e is a business vertical that provides technology, access to equipment through rentals and multiple other services.
The responsibilities included in the mandate for Digital Refresh Networks (DRN) are search (SEO), optimisation of the app (ASO) and local content creation that will help engage with the farmers’ fraternity, build relevance and create engagement opportunities at large. With the belief that language shouldn’t be a barrier, the company has actively been in the digital space for 10 years and trusts that every individual can explore the platform in their own chosen language. DRN aims to make a difference in the way farmers discover and interact with the brand by going all out with the search and local content creation.
The services that Digital Refresh Networks provides comprise of Business and Brand Strategy, Animation, Digital Films, Brand Planning, Podcasts, Corporate Films, Digital Marketing ads, Infographics, Blogs and Feature Writing, Radio Scripts, Social Media, Website Content, UI/UX Design, Brand Identity,etc. The agency has worked with various brands including Fiama Di Wills, Unilever, Max, Livpure, ITC, BMW, Pond’s, Cello, CNBC TV18 and many more.
Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES)’s Krish-E states ‘Expert Takneek. Naye Upay. Parinaam Dikhaye’ through its tagline. The sole purpose of the business vertical Krish-E is providing technology-driven services which are progressive, affordable and accessible to farmers. Across the complete crop cycle, Krish-e aims to increase farmer income through digitally enabled services.
Focused on bringing down overall farming costs and improving crop output, these include agronomy advisory, access to advanced farm equipment rentals and new-age precision farming solutions.