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Digital Refresh Networks bags PR mandate for Kaivalyadhama

Madhushree Chakrabarty April 30, 2021
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An integrated creative and digital marketing agency, Digital Refresh Networks (DRN) has been awarded the Public Relations mandate for one of the oldest institutes of Yoga, Kaivalyadhama located in Lonavala. The mandate was won in a multi-agency pitch and will be managed from the company’s headquarters in Mumbai.

As a part of the mandate, Digital Refresh Networks will be responsible for the overall PR campaigns for Kaivalyadhama. In order to enhance the reputation and visibility of the brand, other responsibilities of the agency include crisis supervision and stakeholder management, strategic counsel and planning, media relations and management.

Kaivalyadhama is rooted in the traditions of Yoga and has changed the lives of millions of people in India and all over the globe. The practice has been promoted and preserved in its traditional form by the eminent Yoga Masters, for the last 97 years. The aim of the institution is to connect people around the world through the art of traditional yoga.

Speaking on the significant association, Mr. Barin Mukherjee, Co-Founder, CEO, Digital Refresh Networks said, “We are glad to partner with Kaivalyadhama and look forward to working with the brand to strengthen its positioning as one of the perfect destinations for an individual to distress and revive by adapting the concept of traditional yoga.”

Earlier this year, Digital Refresh Networks has bagged prestigious mandates for leading brands including Morton by KK Birla Group, Adani Wilmar, Spice Money, Kisan Konnect, among others.

Digital Refresh Networks is a creative and digital marketing agency that enables brands to achieve business-driven creative solutions by leveraging the power of digital. The first stage followed by the agency is planning, where the foundation of a successful brand building lies. The next step is preparing the content, be it long or short form, graphic or static, video or audio. Then the final step is design, where the agency creates designs on a shopping aisle to a social timeline that makes the unconscious finger stop, take notice, and be a part of your brand story.

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