DRN wins digital mandate for Emami Frank Ross
Digital Refresh Networks, one of the leading integrated creative and digital marketing solutions in Mumbai, Kolkata and among other cities wins the digital mandate for the leading pharmacy chain, Emami Frank Ross. The agency won the mandate in a multi-agency pitch and will be looked after by the agency’s Kolkata team. The mandate includes handling overall planning and execution on the creative, marketing, digital front.
Commenting on the association, Mr. Sabyasachi Mukherjee, Sr. General Manager – Procurement (Pvt. Label, Pharma & FMCG) at Emami Frank Ross says, “With the ongoing challenging scenario, we at Emami Frank Ross aim towards reaching maximum individuals to support them with relevant medications at any given hour. As we now work with Digital Refresh Networks, we are sure that the agency’s expertise in the field of digital marketing will further enhance and support the brand to not only maintain but leverage its reach overall. We look forward to having a productive and long-term collaboration with the agency.”
Mr. Barin Mukherjee, Co-Founder & CEO, Digital Refresh Networks says, “We are honored to come on board as the digital agency for Emami Frank Ross. As we all go through a taxing time, we do understand the relevance and importance for every brand to leverage their business through relevant digital shout-outs. We are set with our team of professionals to offer our expertise to the brand and aim to create and drive an Omnichannel strategy. We look forward to not just supporting the brand but also contributing to the society at large.”
Digital Refresh Networks has a decade of experience in the digital marketing industry and has worked with leading brands across automobile, FMCG, lifestyle, health, eCommerce, etc.
Frank Ross was started in the year 1906 with a single pharmacy outlet in Kolkata and became a Limited Company in the year 1919. In 1993, Frank Ross was taken over by the Emami Group.