Duroflex, India’s leading sleep solutions company has awarded its Brand & Communications mandate to Mumbai-based Vector Brand Solutions.
Smita Murarka, Chief Marketing Officer, Duroflex said, “We have embarked on a new phase in the brand’s journey – to serve many more consumers with better sleep solutions. We believe we owe it to consumers to help make more informed choices on something as critical as sleep. We are confident and excited about embarking on this mission with the team at Vector, who with their contemporary approach to brand building and communication development across formats, platforms and channels will help us in what we have set out to achieve”
Duroflex doubled its turnover in 2022, and it plans to reach a turnover of 2000 cr by 2025.
Paul Dueman, Chief Business Officer, Vector Brand Solutions added, “We are absolutely thrilled to be chosen to partner with Duroflex to build the brand and the business. We are fully invested in helping Duroflex fulfil its responsibility as well as desire to be the brand the country turns to, to sleep better. We are both confident and excited in the belief that our through-the-funnel approach and performance-branding philosophy will bring to bear all that is needed, to help fulfil their rightful ambition – which hereon, is ours too”
About Quotient Ventures:
Vector Brand Solutions and Tilt Brand Solutions are subsidiaries of Quotient Ventures. While Tilt is today India’s fastest growing creative agency, Vector is building out to be the agency of choice for brands and businesses who are wanting to both, build brands and drive ROI, online.
About Duroflex:
5 decades ago, right amidst the backwaters of Kerala, P.C. Mathew envisioned helping India sleep better with Duroflex. From winning orders from the Indian Government to establishing a retail network and opening global export channels, we grew from a business into a brand within a decade. Putting your needs first, we were first in the category to build a mattress portfolio based on your sleep needs. Our 4 Signature Mattress Ranges with 100+ comfort levels are engineered to improve overall sleep quality. Creating new benchmarks for the category, we created the Duropedic range with our exclusive 5 zoned orthopedic support layer which is tested and recommended by the experts at the National Health Academy. From state-of-the-art expeirence centres across 50+ cities to reaching almost every pincode in the country via a web store, we are always excited to make great sleep accessible. All our sleep solutions are made in-house with utmost attention to detail and quality. Our fully backward integrated manufacturing facilities across 8 locations is what helps us bridge the gap between sleep and technology. Our foray into furniture, bed linen and beyond has allowed to elevate your home with a touch of comfort and modernity. We would love for you to think of Duroflex when you think of sleep. Our World of Sleep aims to do just that.
