A full-service PR agency, Elite Marque Public Relations has bagged the PR mandate of a 130-year-old American consumer electronics giant, Westinghouse. The partnership will help to strengthen Westinghouse by raising and enhancing the public consciousness of the brand.
As per the mandate, Elite Marque Public Relations will be managing all the media duties of the brand, its Product publicity, strategic PR and advocacy, reputation management in India and influencer engagement activities. The services will be executed from the agency’s New Delhi office.
Founded in 1886, Westinghouse is an American consumer electronics giant renowned for its smart television models, USB chargers, batteries, wireless remote systems, home & office monitors, gaming, etc. The brand has recently launched the ‘Made in India’ Smart TV segment in the country and has entered into an exclusive brand licensee agreement with India’s largest TV manufacturer, Super Plastronics (SPPL).
Commenting on the win, Rajat Grover, Founder and CEO, Elite Marque Public Relations said, “We are incredibly excited for the opportunity to collaboratively work with the credible and trusted American brand in a global market. We aim to execute creative, disruptive and seamlessly driven impactful PR campaigns that would gain maximum ROI for the brand in India. We hope to leverage our enriched consumer durable and corporate domain expertise to help Westinghouse and SPPL accomplish their desired outputs.”
Commenting on the announcement of the strategic agreement, Pallavi Singh, Vice President, Super Plastronics PVT LTD (SPPL), an exclusive brand licensee of WestinghouseTV in India said, “We are enormously excited for this strategic brand communication partnership with Elite Marque. Our prior fruitful collaboration with the agency for our other brand has led us to assign them the PR mandate of Westinghouse. We have always liked their strategic and creative approach to the campaigns. We truly believe that the team can help us gain the much-required momentum and successfully bring the best mileage, image, and business outcomes for Westinghouse.”