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Esskay Beauty awards its Digital Mandate to Team Pumpkin

Shreoshree Chakrabarty February 5, 2021
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One of the pioneer brands to offer solutions in the field of Hair, Beauty, and Wellness, Esskay Beauty, has awarded its digital mandate to the award-winning integrated marketing agency, Team Pumpkin. Covering the most reputed premium Salons, Spas, and Wellness clinics, Esskay Beauty has a wide distribution network.

Team Pumpkin will handle two of Esskay Beauty brands, Naturica and Mr. Barber’s digital and performance marketing duties as their part of this digital mandate. The agency will focus on digital promotional strategies social media management, influencer outreach requirements and performance marketing, in order to build & strengthen the brand’s digital presence. The Bangalore office of Team Pumpkin will handle these duties.

A wide range of world-class salon and spa furniture, equipment, and tools for all salon professionals, hair, beauty and nail products is offered by Esskay Beauty. The company has its headquarter in Gurgaon and represents some of the leading international brands in India such as Macadamia Beauty (USA), Rica (Italy), Casmara (Spain), and also has its own labels such as Ola! Candy and Mr Barber across categories. With a strong presence in E-Commerce space, the company also has its own state-of-the-art Academy providing highly effective training and education about the new services that can be implemented.

Speaking about this new collaboration, Ankit Virmani, Director of Esskay Beauty says, “We’re delighted to engage with Team Pumpkin and amplify our digital presence. We look forward to expanding our online engagement leading to extensive business growth through this new partnership.” 

Commenting on the partnership, Nirav Lalan, COO of Team Pumpkin, added, “The beauty & wellness industry is constantly innovating and we are ecstatic to take Esskay Beauty up a notch. We plan to brew new tonality for the brands and escalate their digital growth with our creative vision combined with strategic planning.”

With a vast client portfolio including Paytm Money, Network18, MamyPoko Pants, Columbia Asia Hospitals, Tata Steel, Mahindra First Choice Services and ITC Foods, amongst others Team Pumpkin provides digital marketing services that are not limited to content marketing, search engine optimization, mobile app development, digital strategy consulting and web development.

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