Ethinos bags digital mandate for Bagrry’s
Ethinos, ROI-driven, end-to-end digital and performance marketing agency is awarded the digital mandate for Bagrry’s, one of the leading brands of breakfast cereals and health foods in the Indian subcontinent with a tagline of ‘Let’s put health first’.
As per the mandate, Ethinos will be responsible for reinforcing the digital presence of the brand with an integrated approach and capabilities by delivering end-to-end solutions. While the Indian economy has been hit hard due to the current Covid situation, there is a paradigm shift in the digital landscape. Yet the marketing and advertising industry has clearly defied the odds. Ethinos has won the mandate following a competitive pitch process that involved some of the leading agencies across India. The agency will service the brand from its Delhi office.
Commenting on the win, Brijesh Munyal, Joint Managing Director, Ethinos said, “In today’s time brands image is created at an incredible pace in the digital sphere, in other words, we can say that digital has become undisputable frontier. Our affiliation with Bagrry’s adds up to our credibility as it is a great opportunity for us to put forth our strategic thinking and unique cross-industry experience that will create a new benchmark and promote progressive change”.
Speaking about the new association, Aditya Bagri, Director, Bagrrys India Private Limited said, “Bagrry’s has been in the Food Processing industry for over 50 years and has been a pioneer when it comes to breakfast cereals & health foods. Understanding our positioning we needed an agency that is future-ready and mainly understands the pulse of the customers with robust learning and analytical capabilities. We are certain that this partnership will enable us to scale the brand by building a strong connection with our consumers across platforms”.
Ethinos provide various services including marketing automation, social media, SEO, analytics, creative, content, and technology.