Faces Canada awards its social media mandate to FoxyMoron
The award-winning digital agency, FoxyMoron’s Gurgaon office will be handling the social media mandate of global premium cosmetics brand, Faces Canada as it has been awarded the mandate by the company. The agency’s office has been set up since 2012.
Available in over 1000 retail stores and major online cosmetic retailers, Faces Canada has a strong presence across 140 cities and towns in India. Via strategic content and design across all social media platforms, FoxyMoron will be collaborating with Faces Canada to amplify the brand’s digital presence as the pandemic has increased the demand for online shopping.
Prachi Bali, National Head Client Partnerships and Business Head, North FoxyMoron, said, “The beauty category has been a major part of the FoxyMoron portfolio and one of my personal favourites. We have a proven track record of executing result-oriented campaigns which have generated positive business impact. Backed by our strong learnings and experience in this category, we are excited about working with Faces Canada across their entire gamut of products ranging from lipwear, eyewear, skincare, nail products and makeup tools and support them in their endeavour of standing out in this cluttered segment.”
Amritansu Nanda, Head of Digital Marketing, Faces Canada, said “With people spending more time on social media and with the upsurge of online shopping, standing out in the digital landscape became imperative. We needed an agency that had the necessary expertise to support us in expanding our digital consumer base and becoming the preferred cosmetic brand of choice. We are excited to have found this support in FoxyMoron.”
FoxyMoron has provided its services to various brands such as Motorola, Cello, Maybelline, Venus, HBO, Discovery Channel, Aditya Birla Capital and Ikea. And its services include Digital Marketing and Media Planning and Buying.
An exclusive line of high-quality makeup and skincare products are offered by Faces Canada. And the products offered are crafted to suit every ethnicity, skin type and tone, complexion and texture. The brand entered the Indian market in 2009 and instantly became a local favourite.