Filter Coffee Co. Bags Digital Media Mandate for Lacto Calamine

Filter Coffee Co. gets digital, social, PR, and influencer marketing duties for Global Beauty Secrets

Filter Coffee Co. will now be in charge of managing the digital and social media communications of Lacto Calamine.

Filter Coffee Co. has bagged the social media and production mandate for Piramal Pharma Limited’s skincare brand Lacto Calamine, addressing the needs of oily skin since 1971.

Along with creating, managing, and executing end-to-end digital strategies, the agency will also be responsible for overall social content and product photoshoots. The account was bagged by Filter Coffee Co. after a multi-agency pitch and will be handled by the agency’s Mumbai office keeping social communications a notch up to boost engagement.

According to the Managing Director, Akash Mehrotra, Lacto Calamine, “Lacto Calamine has a wide range of oil control backed skincare solutions that cater to the needs of oily skin.”

“The agency’s vision aligns very well with our approach and through this, we hope and look forward to keeping our audience engaged while creating an impactful shift on social media.”

Anuja Deora, Founder, of Filter Coffee Co., added, “We are excited to be entering into a partnership with a brand like Lacto Calamine, which aims to create remarkable skincare solutions.” Our dedicated team at Filter Coffee Co aspires to achieve game-changing results. This will not only lay the foundation of a close partnership but will also give phenomenal results in the days to come.”

About Filter Coffee Co.:

Brewing up ideas since 2014! From managing client meetings in coffee shops to managing an ever expanding team along with an ever burgeoning brand portfolio, here’s our recipe! Filter Coffee Co. aka FCC was formed in 2014 by leveraging the influence of its founder Anuja Deora Sanctis, an early adopter and trendsetter in the digital community. Driven by a potent mix of passion, professionalism and business acumen, her unique insight into digital world and hands-on approach to effectively create vivid strategies and brand experiences is what set us apart. FCC is a holistic digital marketing agency shaping the way brands connect and communicate with their audiences. With core expertise in Social Media (Paid & Organic) & Content Production (Art, Copy, Photoshoots, Videos & Rich Media), Influencer Marketing (Macro, Micro) etc., our team of coffeemakers are omnichannel thinkers, digital and social experts who firmly believe in delivering ‘Different Cups of Ideas for Different Needs’ We believe brands can be cool as long as they never, ever try to be cool. They should have a point of view if they join a conversation. We expect a lot from the brands we work with because we expect a lot from ourselves. Through diverse thinking, candid conversations, and an obsession with making each other better, we create work people love. In the last 6 years, we have been fortunate to drive digital and social media communication for some of the finest brands across categories that include – L’Oreal, Nykaa, Starbucks, Nature’s Basket, Forest Essentials,ForeverMark, Kelloggs, Protinex By Danone, L’Occitane and many more. Our work for these brands has been widely recognised for its out of the box thinking and originality. To #BrewSomethingNew




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