Filter coffee co. has won the digital media mandate for Dr. G – The Skincare Specialist, a brand offering the finest science-backed luxury skincare solutions backed by over a decade of dermatology expertise and on-ground practice to treat a range of skin concerns.
The agency will create, manage and execute end-to-end digital strategies for the brand. The agency’s Mumbai office will handle the account.
The mandate aims at developing a firm strategic approach for the brand across digital platforms and PR while including engaging content and creativity to expand overall awareness and create a unique and authentic brand voice.
The duties were awarded to Filter Coffee Co., following a multi-agency pitch and will be handled by the agency’s Mumbai office located at Worli.
Dr. Geetika Mittal, as the Founder and Medical Director of ISAAC LUXE, envisions providing a flawless and massive range of skin-care treatments with a focus on efficient yet non-toxic elements that deliver promising results.
She commented on this association, “We were on the lookout for a team that would help us outwit our competitors with strategic, design-driven content. Looking forward to the innovative ideas Filter Coffee Co. has to offer.”
Commenting on the win, Anuja Deora Sanctis, CEO, and Founder of Filter Coffee Co., said, “We look forward to strengthening Dr. G’s digital presence. With a brand of such amazing skincare solutions, it’s essential to have the right strategies. As Filter Coffee Co. is driven by next-generation technologies and solely focuses on its client’s business growth, we look forward to this partnership.”
In the last seven years, Filter Coffee Co. has been fortunate to drive digital and integrated communication for some of the finest brands, such as L’Oreal, Nature’s Basket, P&G, Nykaa, Estee Lauder Companies, Plum Goodness, Forest Essentials, Kimirica, Starbucks and so on with the approach of helping them power up their vision.
