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FloBiz awards its Communications mandate to Perfect Relations

Shreoshree Chakrabarty February 11, 2021
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Perfect Relations, a renowned Public Relations Consultancy holding market-leading practices in the fintech and start-up domain, bags the Communications mandate for a Bengaluru based fintech startup and India’s first neo business platform, FloBiz.

FloBiz was established by IIT and BITS alumni with the objective of digitizing small businesses in India and bringing elements of formalization into their fragmented operating processes. Driving the start-up is a team of hustlers with a single mission: to fuel the growth of those enterprises that fuel the growth of the economy. FloBiz focuses on solving the biggest challenges faced by Indian MSMEs across India infusing technology to digitize the business & accelerate growth, backed by some of the most renowned venture capitalists and angel investors across the globe.

Perfect Relations will begin handling FloBiz’s reputation management, media relations and strategic PR across India from 1st February.

Rahul Raj, Founder & CEO, FloBiz | Building for Growth, Building for Bharat, said “Perfect Relations diversified experience across sectors and a deep understanding of the fintech industry makes them an excellent partner to drive our communications. Their approach towards the SMB space aligns with ours in a way that creates entrepreneurial synergies, and we are confident that it will give a remarkable boost to FloBiz’s brand, especially on our rapid growth journey.”

“FloBiz epitomizes the brand of new-age start-ups that offer simple solutions to challenges faced by small and medium enterprises across the country. Their work strengthens the core of our economy. We are delighted to partner with this transformational brand that is dynamic and rapidly growing. I am confident that as their partners we will help FloBiz achieve their growth ambitions” said Mr. Dilip Cherian, the Co-Founder and Consulting Partner at Perfect Relations.

Supported by a network of — support offices covering all state capitals and principal markets, Perfect Relations will service the account out of its — wholly-owned offices across the country. To lead the account in Kochi, Bengaluru, Chennai, Mumbai, Ahmedabad, Delhi, Hyderabad, Mumbai and Kolkata.

Perfect Relations was founded in the early 1990s and were among the first agencies to introduce the concept of Image Management in India. For internal communications, external communications and public relations, the company advises CEO’s and country management teams. It employs over 500 people, making it South Asia’s largest image management consultancy and has offices in 16 Indian cities, Nepal, Bangladesh, and Sri Lanka.

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