FoxyMoron wins digital mandate for A.O. Smith
A.O. Smith, a category leader in Water Heaters and Water Purifiers, has awarded its mandate to digital marketing solutions agency, FoxyMoron. Additionally, the agency will also be contributing towards all above the line marketing activities for the brand. The digital mandate will be handled by the agency’s Bangalore office set up in 2015.
The mandate entails building the brand’s social presence through strategic planning and innovative solutions that will increase market penetration and consumer engagement. FoxyMoron will be involved in the overall strategy including influencer strategy, content creation, design and media planning across all social media platforms, as well as SEO and website development. The agency will work towards building brand awareness, product affinity with a collaborative strategy focusing around engaging digital content.
Speaking about the win, Kartik Hariharan, Business Head, South, FoxyMoron, said, “It is a proud moment for us to win the mandate of a brand like A.O Smith, a global brand and market leader. This is a category first for us and we look forward to learning and delivering impactful campaigns that align with the brand’s global vision.”
Pratik Gupta, Co-founder, FoxyMoron, added, “A.O. Smith is a great brand to be associated with. This is a huge win for our Bangalore team and is a great way to establish our presence in the market. We are looking forward to understanding this category in-depth and working towards solutions to engage a new audience. “
Earlier this month, the brand kicked off it’s first campaign, #AOSmithCares, celebrating acts of kindness. A.O Smith made a donation of INR 500 towards the PM CARES Fund, for each story shared by people about their own acts of kindness during the lockdown. The campaign was received positively with over 500 responses, helping the brand raise INR 2.5 Lakhs for the PM CARES Fund.