FoxyMoron, the full-funnel digital creative and performance agency under the Zoo Media network, has won the digital creative mandate for Kotex, the menstrual hygiene brand of Kimberly – Clark. The mandate was won via a multi-agency pitch and the business will be handled out of its Mumbai headquarters.
Kimberly – Clark was established more than 150 years ago and owns renowned hygiene products, Kleenex and Huggies amongst others. Kotex is globally available in more than 80 countries.
Commenting on the win Prachi Bali, National Head Partnerships and Business Head, North, FoxyMoron (Zoo Media), said, “Our work in this category in the past and our understanding of the GenZ audiences is what fuels our confidence to enhance the narrative with a brand like Kotex. The conversation around periods has changed for the better with more women being vocal and breaking the taboo around period talk in our country. Our goal is to help Kotex amplify this awareness through meaningful conversations advocated by the brand, backed by revolutionary products.”
Saakshi Verma Menon, Marketing Director, Kimberly – Clark India, said, “It’s great to have FoxyMoron as our digital partner agency. Their team of creative thinkers will help a legacy brand like Kotex connect through our digital campaigns. I am looking forward to doing some great work together.
FoxyMoron is a leading independent digital products and services agency of the Zoo Media network. FoxyMoron was founded in 2008, the agency provides solutions towards building future ready brands on digital platforms, through an integration of content, technology and media, using data backed tools and practices. With teams cross Mumbai, Gurugram and Bengaluru, the highly awarded agency has built several sustainable partnerships with the Ek by Ekta, Zebronics, Organic Tattva, Lucknow Super Giants, JDY by ONLY, Kingfisher Ultra, Glance, Uniqlo, Schwarzkopf, amongst others.
About Kotex: Kotex was created in the 1920’s when wartime nurses began using Kimberly-Clark’s cellucotton, a bandage material used as surgical dressing for wounded soldiers, for their periods. This inspired K-C to develop a product specifically designed for their needs.
This is how almost 100 years ago, Kotex became the first brand of widely available sanitary products! KOTEX IS UNITED BY A SINGLE PURPOSE that guides our actions as a brand – regardless of who they are, where they are or how they define progress:
Kimberly-Clark and its trusted brands are an indispensable part of life for people in more than 175 countries. Fueled by ingenuity, creativity, and an understanding of people’s most essential needs, we create products that help individuals experience more of what’s important to them. Our portfolio of brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus, Neve, Plenitud, Sweety, Softex, Viva, and WypAll, hold the No. 1 or No. 2 share position in 80 countries. We use sustainable practices that support a healthy planet, build stronger communities, and ensure our business thrives for decades to come. To keep up with the latest news and to learn more about the company’s nearly 150-year history of innovation, visit kimberly-clark.com.