Taskbob, a Mumbai-based home services startup run by Crenovative Ideas has awarded its social media mandate to Fruitbowl. It will be responsible for creating brand awareness and leveraging the overarching positioning of Taskbob across social media platforms.
The phenomenal growth of the online community in the country is proving to be a game changer for entrepreneurs across the region. Engaging audiences on the social media and touching the right chords is now a trending way to secure an eclectic place in the minds of the consumer. The tendency of startups to cash in the trend can be rightfully justified by the fact that social media plays a critical role in shaping an appropriate stakeholder perception.
Taskbob as a brand is aggressive towards its online approach, and was looking out for an agency with a unique cross-industry experience that can bring freshness to the brand’s social presence. Fruitbowl seemed to be an appropriate match considering the blend of agency’s creativity and technology enablement to engage the target audience.
On being asked about the social media mandate, Aseem Khare CEO, Taskbob says- “We found Fruitbowl to be in sync with our vision. Their ability to serve conglomerates, their knowledge on the sector, passion and integrated strengths have reasonably convinced us that we are with the right partners for growth. Last but definitely not the least, they have shown tremendous creativity in their past work which augments the working style and philosophy at Taskbob.”
Faisal Amin from fruitbowl quotes- “We are very happy to add another impactful client to our kitty. Taskbob has been making a dent in the home services segment owing to its remarkable quality of services. The Taskbob team is poised to make a significant mark on the Indian business landscape as well as positively impact lives of citizens. This is very much in line with our belief system. We are delighted and privileged by this great win for Fruitbowl, which will further strengthen our operations. “
Currently, Taskbob is the market leader for home services in Mumbai with over 800-1000 requests a day in the city. Taskbob provides Electricians, Plumbers, Carpenters, AC Technicians, Drivers, Cleaners. Taskbob has recently launched Beauty services under the brand name Myrra.