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Gozoop and Pink Belt Mission unite to launch #IWantMyPinkBelt

MediaInfoline March 8, 2021
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Pink Belt Mission, a Non-Profit Organization, is encouraging the citizens of India to sign a petition and make a plea to the government to help bring alive the concept of a safety device for women, through their #IWantMyPinkBelt campaign. The Guinness world record-holding NPO has designed a one-of-a-kind concept of an assault alert device, that will have features like live GPS tracking which can alert the nearest local authorities, medical centers, and family members with just the press of a button, enabling women who are in danger to get protection and/or access to medical aid in a timely manner.

Through a poignant video, mirroring the harsh reality that a lot of women in our country face, the digital-first campaign showcase just a glimpse of how multiple women face assault, emphasizing the perilous state of safety in our country. According to the National Crime Records Bureau while there are over 300 acid attacks reported in India each year and 1 Rape was reported every 13 Minutes, the campaign urges the viewers to be a savior and join the Pink Belt Mission in revolutionizing the state of safety in India. The video encourages the viewer to sign a petition and start a movement that will be used to put forward this concept to the government, with hopes of this assault device becoming a reality one day.

Conceptualized by Gozoop, one of India’s leading digital-first integrated communications companies, the campaign has a holistic approach to create thought-provoking conversations and comprehensive debates, seeking the government’s help and address #IWantMyPinkBelt as a campaign highlighting the need of the hour.

Petition Link – https://pinkbeltmission.org/iwantmypinkbelt/

Video Link – Watch here

AparnaRajawat, Founder, Pink Belt Mission, shares, “Even after years of women demanding to be treated with respect and dignity, a lot of our women still face assault – emotional, physical, mental, and even financial. Women have long been victims of different types of abuses – on the streets and even inside their own homes. The #IWantMyPinkBelt campaign is conceptualized to find a solution where we can put the power in our women’s hands. As The Pink Belt Mission organization, we want to create an unbridling impact in the lives of women by building a community and encouraging people to join us in our journey of making India a safer country for women, with the government’s assistance. While our concept is still just a thought, we hope that our efforts will be seen by the government and will one day become a reality to protect our women.

Commenting on the campaign AmynGhadiali, VP – Business & Strategy, Gozoop said, “#IWantMyPinkBelt is a concept that we have crafted together with the hope that one day it will become a reality. The day it does, it not only will harness the power of technology but truly contribute to the vision of Digital India. This is a humble effort on our end to help make India a safer space for women, an effort to ensure that in the future our women can live freely knowing they have an entire country supporting them when it comes to their personal safety”

#IWantMyPinkBelt is a war cry, a humble movement to make the nation come together and provide the basic human rights our women need and rightly deserve. We want our united voices to be heard by the government so that one day we can say our efforts lead to a safer space for our women. This is not just a digital campaign for us, this is so much more. Every single day we see stories about women becoming victims of assault and while our blood boils we feel left wanting to do more. This is the MORE we can do and we hope our concept sees the light of day.

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