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ICD to handle brand strategy and design service mandate for Sleepwell

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Sleepwell, India’s leading mattress brand awards its brand strategy and design services mandate to an idea-led design firm, Itu Chaudhuri Design (ICD). Sleepwell is an ISO 9001 certified organization that is 75-year-old having 12 manufacturing facilities in the country. Other than mattresses, it has sofas, pillows, bedsheets, comforters, cushions and blankets on offer.

Itu Chaudhuri Design (ICD) as a part of the mandate will be responsible for repositioning the brand against the tide of new online brands,  as a way of a lifestyle brand for contemporary audiences. The studio specializes in brand strategy and design services in packaging,  branding, communication, digital product design and editorial planning & design.

Sleepwell has curated its administrations to turn into a one-stop destination for all the mattress and bedding requirements. With the blend of unique technologies, they make sure to strike that perfect balance between the latest advancements and their customers’ needs.”It’s the right time to leverage the power of digital marketing while we help our customers to achieve ultimate comfort. We are very much aware of ICD’s capacities in the brand strategy and design services and are glad to join forces with them to reinforce our online presence.” Mr. Sumit Seghal, Business Head, Sleepwell.

Itu Chaudhuri, Founder, ICD, said “We’re excited to onboard Sleepwell, and we anticipate an incredible journey ahead. Our strategy for each customer is customized according to their business objectives. With Sleepwell, we have a system that centres around the strategy, copywriting, website design, and development & art direction.”

Itu Chaudhuri Design (ICD) was established in 1996, guides clients to better futures through strategy and design by providing idea-led design leadership to them. And providing advisory and execution, it is a unique generalist design firm, separately or together. By arranging the activities that will affect most, over the short, medium, or long term, it assists organizations to become more competitive with design. They serve the marketing, branding, and editorial functions, on print, on the shelf, on the screen or anywhere with visual design or a concept.

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