iMerit appoints Pitchfork Partners as strategic communication lead for India


iMerit, a leading technology and artificial intelligence (AI) data solutions firm, has appointed Pitchfork Partners Strategic Consulting LLP as advisor for communication strategies in India. Pitchfork Partners will spearhead strategic outreach for iMerit through insight-based analytics to support growth and strengthen its brand narrative.

iMerit was founded in 2012 by Radha Basu. It specialises in transforming unstructured content – such as video, images, audio and text – into structured data for use within the most advanced algorithms in machine learning (ML) and AI. iMerit’s data labeling expertise and domain knowledge, combined with guided end-to-end service, ensures data of the highest quality.

In July 2021, iMerit expanded by opening a Centre of Excellence for AI Training Data, in Hubballi,Karnataka. In partnership with the Deshpande Foundation, a social and economic impact non-profit organisation, iMerit expanded its expert workforce to deliver high-quality training data and solutions for ML and AI applications.

Radha Basu, Co-Founder and CEO, iMerit, said: “iMerit provides end-to-end AI data solutions to some of the world’s leading brands and Fortune 500 companies across a wide array of industries, including autonomous vehicles, financial services, medicine, agriculture, government and many more. Our aim is to assist companies by solving complex data challenges in their AI ecosystems. We are pleased to find a partner that shares our passion for this journey. Pitchfork Partners’ expertise will play a crucial role in realising our goals.”

Jaideep Shergill, Co-founder, Pitchfork Partners, added: “We are delighted to partner with iMerit. We understand the dynamism and the communication requirements of the ever-changing technology sector in India. It’s a great opportunity for us to assist iMerit in achieving its vision through strategic and insights-driven communication.”

Pitchfork Partners is a strategy consultancy committed to building and maintaining clients’ reputation. This is especially important at a time when the COVID-19 pandemic has permanently altered the business landscape, from consumer mobility to media consumption and supply chains. In such a scenario, a brand’s reputation is its strongest asset. To maintain it, therefore, there is an even greater need to ensure positive experiences for stakeholders. This is why Pitchfork Partners specialises in understanding business needs and aligning communication to business goals, championing reputation building, management and protection. The consultancy sees itself as a reputation warrior, offering bespoke solutions and a team comprising marketing and communication veterans.


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