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IndiaFirst Life Insurance Ropes in Genesis BCW To Enhance Brand Visibility

MediaInfoline December 2, 2020

India first Life Insurance, one of the premium life insurance providers of the country has taken a bold step to enhance their national presence. Guided by their vision of securing life they have signed an agreement with a PR agency to enhance their communications with customers and stakeholders. 

The primary agenda of this is to enhance their brand visibility.

Genesis Gets the Mandate

Genesis BCW, a leading public relations and public affairs consultancy that delivers integrated communications services to some of the best global and Indian companies, announced today that they have been chosen as agency of record for IndiaFirst Life Insurance Company Limited (IndiaFirst Life), one of the youngest life insurance companies in the country, following a multi-agency pitch.

  • Genesis BCW will strengthen IndiaFirst Life’s core brand value of being a trusted business leader in the life insurance and pensions sector. 
  • The agency will be leveraging  an integrated communications approach combining strategic counseling and communication, media advocacy, crisis preparedness 
  • This is a step in driving thought leadership in the banking, financial services, and insurance (BFSI) space.

We are delighted to announce Genesis BCW as our communications partner as we take our #CustomerFirst philosophy ahead,” said Rushabh Gandhi, Deputy CEO, IndiaFirst Life Insurance Company Limited. “By leveraging Genesis BCW’s expertise and long-standing experience, we aim to enhance IndiaFirst Life’s brand visibility and connect among all our stakeholders. We are confident this partnership will help us communicate our purpose as a brand and build on our vision of Securing Lives & Creating Value.”

Exciting Opportunity for Genesis

“This is an exciting opportunity for us to support one of the youngest and fastest-growing life insurance companies in the country in its communications journey,” said Deepshikha Dharmaraj, Chief Executive Officer, Genesis BCW.We are living in a world of heightened ambiguity, and IndiaFirst Life aims to give their customers assurance in these challenging times. We look forward to spreading their message of #LifeIsFullOfCertainties and help them build strong relationships with their stakeholders based on trust and values.”


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