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Infiniti Mall, Mumbai awards its mandate to Spicetree Design Agency (SDA)

Shreoshree Chakrabarty January 4, 2021

Expanding its footprint pan-India and globally, Spicetree Design Agency (SDA) recently won the mandate Infiniti Mall, Mumbai. The Mumbai based integrated digital marketing agency will be responsible for the designing and implementing a comprehensive digital marketing strategy of the shopping, dining and entertainment hub. Including engaging prospects on social media platforms such as Facebook, Instagram, LinkedIn, Twitter and YouTube SDA will manage the complete digital marketing portfolio for Infiniti Mall. Google Ads and Facebook Ads and Search Engine Marketing will be used for E-mail Marketing and managing the search and social media promotion, under this mandate.

Speaking about this, Shiraz Khan, Founder Director, SDA, said, “While COVID-19 was a pandemic that turned everything on its head this year, for us at SDA it as an opportunity to expand into new horizons. We have charted new frontiers, made our presence felt outside India, and recently secured the mandate for Infiniti Malls across Mumbai and have also got some other prestigious brands on board. Our objective for Infiniti Mall is to maximize engagement, increase visibility and footfall on digital platforms, keep the TG completely informed and aware of all mall events and activities, among other things. Through its integrated digital strategy, effective communication, and creative sensibilities, SDA intends to make Infiniti Mall, the ‘go-to’ place for all shopping, entertainment, food, and fun requirements. The agency also aims to create a buzz around the place for people from out of Mumbai and nearby areas to visit the mall.”

Infiniti Mall, said, “We have been exploring a partnership with various agencies and have been looking for a strong partner who would understand us and give us innovative perspective to reach our end consumer. The team at SDA understood our brief and also brought in interesting thoughts for the brand. We are really excited about this partnership”

In addition to operating full-fledged offices in Mumbai & Chennai, SDA has commenced operations in Bangalore and the US as part of their ambitious expansion plan.

2021 has come all set to be promising and profitable for SDA with the expanding client base, a fast-growing team and new offices across locations. The belief in the thought that effective communication powers successful marketing led to the foundation of Spicetree Design Agency by a passionate entrepreneur, Shiraz Khan. The reach of SDA is amplified by a marketing, sales and communication expert, Mehmood Khan (Director), who collaborated with SDA recently. Brands of all sizes across diverse categories have been helped by SDA to build successful businesses in India and overseas. Helping brands move to the next level of business, SDA develops detailed and measurable integrated customer engagement strategies. SDA is helping leading brands across categories as it has entered the growing segment of E-commerce Business Management to efficiently sell their products across leading Indian online marketplaces.


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