Mumbai based digital agency Interactive Avenues- A Reprise Network Company has won the creative and digital mandate for a fantasy sports platform, PlayerzPot, after a multi-agency pitch process. The agency will be responsible for building and expanding the company’s communications and digital presence. The responsibilities will also include communication development across all its social and digital media channels and the other key touchpoints.
Sunil Yadav, Marketing Director at PlayerzPot said, “We’re excited to be setting out on this journey, and starting 2021 with Interactive Avenues as our creative and digital partners. As an organization, PlayerzPot is on a mission to radically change the world of fantasy sports and online skill gaming as a whole through disruptive innovation. Interactive Avenues is going to play a crucial role in helping us realize this goal with their creative and digital expertise.”
“We are delighted to add Playerzpot, one of the most exciting fantasy gaming apps, to our marquee client portfolio. The brand wanted to onboard an agency, which would bring together creativity, analytics, and marketing insights without losing the business goal. Interactive Avenues’ rich and diverse experience and understanding of the category and its business challenges, leveraged our partnership with Playerzpot. We will be using the most cutting-edge, specialized tools and media solutions, to build the brand in the mind of its TG in the dynamic, ever-growing, and competitive gaming space”, said, Shantanu Mulay, Business Head – Creative, Interactive Avenues – A Reprise Network Company.
Playerzpot was co-founded by Mr. Mitesh Gangar and Mr. Yogesh Doiphode in the year 2015. The company is a fast-growing fantasy sport that blends in well with the thrill and excitement of real-world sports. All kinds of sports are available on the platform such as basketball, cricket, kabaddi, baseball, and football. This enables players to experience their favorite sports at various levels along with money earning.