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Jivraj Tea Co awards consulting mandates for two of its brands to Stratefix

Madhushree Chakrabarty January 12, 2021
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Jivraj Tea Co. awarded the consulting mandate to Stratefix for two of its brands – Jivraj & Samaara. As per the mandate, Stratefix will be responsible for making strategies and executing them for scaling up the sales for both of its brands all across the country.

The agency will work on providing the two brands a new face and to increase the number of franchises. Startefix will develop strategies for Samaara that will make the stronger presence of the brand in the domestic market. 

Mukul Goyal, founder of, Stratefix said “With brands that are as reputed and refreshing as Jivraj & Samaara, we are extremely happy to onboard Jivraj Tea Co as our client. Dheer, the 4th generation entrepreneur is passionate about the tea industry, and working with him will definitely give an edge in the FMCG sector. We are looking forward to a 360-degree front for both the brands and would be delighted to share our experience and execute all the strategies. We are hoping for KadakExecution.

Dheer Shah, Director at Jivraj Tea Co, confidently adds “We are extremely happy to pick Stratefix as our Growth partners. After deep contemplation, we are confident in the skill sets of Mukul & his team and believe they will be able to bring in the right kind of knowledge and expertise which is needed at this point of time in the company. We look forward to having an exponential growth with Stratefix.”

Jivraj Tea Co. is one of the Indian Tea manufacturers to have had decades of experience. The tea is sold through a retail store model called Jivraj Tea Co stores which has a very wide presence in Southern Gujarat. The brand already has a 70 store presence in the states of Gujarat and Maharashtra. On of its brand, Samaara is spread across more than 20 countries.

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