The company has been roped in as a strategic Digital partner of Indian nutraceutical startup, Jollywell after the digital marketing firm won the multi-agency pitch.
The partnership comes on the back of a series of wins as GenY solidifies its foothold in the healthy foods and healthcare space as a whole
Sound Strategic Approach To Meet Brand Goals
Jollywell is India’s leading nutraceutical brand that addresses the country’s growing demand for organic plant-based nutritional dietary supplements which helps its consumers make healthier lifestyle choices.
Co-founders of Jollywell, Mr. Sujeesh, and Ms. Bindu added, “We have worked with multiple digital marketing agencies in the past, but they were either creative focused or would execute our ideas. GenY Medium came across as an agency with a sound strategic approach and focus on ROI. In our interactions with the team before we signed up, we realized they had both the depth and breadth of experience that we need to make Jollywell succeed. We are confident, with GenY as our partner, we will meet our business goals.”
Strengthening Their Foothold
GenY Medium will play a crucial role in developing the brand image of Jollywell.
Speaking on the account win, Mr. Yashwant Kumar, Co-founder & CEO, GenY Medium said, “We are excited about our association with Jollywell, the opportunity to work with them will further strengthen our foothold in the healthcare segment. With our tailor-made practices and expertise in technology and marketing, our focus will be to win on each of the key milestones for Jollywell right from the product development stage to amplifying the brand visibility”
- The company will be involved right from the product development stage to advising on the target consumers and markets to implementing technology tools and various marketing tactics.
- GenY will also be responsible for full-funnel management from designing its content to brand communications to performance marketing for customer acquisition and building a base of loyal users.
The company will help the nutraceutical brand to carve out a niche in ethical and sustainable nutraceutical supplements.