Joyalukkas appoints Havas Media Network India as media AOR

"Joyalukkas logo with Havas Media Network India announcement"

 

Havas Media Network India has been chosen as the media agency of record for jewellery brand Joyalukkas, handling their offline media duties across various channels.

 

Our Analysis and Commentary

The Havas Media Network India collaboration with Joyalukkas brings together two giants in their respective fields

The recent partnership between Havas Media Network India and Joyalukkas has generated significant excitement in the industry. With a positive bias, let’s delve into the critical analysis and implications of this collaboration.

Joyalukkas, an acclaimed jewellery brand with a rich legacy since 1956, has become synonymous with trust, quality, and exquisite craftsmanship. Their expansion across 11 countries showcases their commitment to global dominance. With such a profound reputation, Joyalukkas has rightfully positioned itself as a leading player in the industry.

Havas Media Network India, the specialised media arm of Havas India, has solidified its position as a major player in the media landscape. Their expertise, comprehensive understanding of the Indian market, and remarkable track record make them the perfect partner for Joyalukkas. This collaboration showcases the shared vision of both entities – to deliver exceptional experiences and messages that resonate with a diverse customer base.

The appointment of Havas Media Network India as the media AOR for Joyalukkas signifies an exciting chapter for both companies. With Havas Media Network India taking charge of driving media duties across various offline channels such as TV, Print, Radio, Cinema, and OOH, we can expect a strategic and well-executed media plan.

What sets this collaboration apart is the alignment of visions. Joyalukkas aims to solidify its brand awareness and expand its offerings throughout the country, and Havas Media Network India is well-equipped to make this vision a reality. Their extensive industry knowledge and data-driven approach will ensure that Joyalukkas’ message reaches its esteemed customers in the most relevant and relatable manner.

The intellectual prowess and creative capabilities of Havas Media Network India, combined with their understanding of the Indian market, will aid in curating meaningful impact for Joyalukkas. By crafting innovative and engaging solutions, this collaboration will strengthen Joyalukkas’ position as a leading jewellery brand not only in India but also globally.

The success of this partnership is further underscored by the endorsement of Joy Alukkas, CMD of Joyalukkas Group. His confidence in Havas Media Network India’s abilities speaks volumes about the quality of service they are expected to deliver. It showcases the trust and belief placed in Havas Media Network India to amplify Joyalukkas’ brand presence and consolidate its position as a market leader.

Overall, the collaboration between Havas Media Network India and Joyalukkas is a union of two giants in their respective fields. It symbolizes the coming together of expertise, trust, and commitment to excellence. This positive alliance is set to elevate Joyalukkas’ legacy of elegance and splendor to even greater heights. As consumers, we can look forward to a creative and impactful media campaign that will enhance our connection with the Joyalukkas brand.

 

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Read the news here

Joyalukkas appoints Havas Media Network India as media AOR Bengaluru
Havas Media Network India, the specialised mediaarm of Havas India, has been appointed as the media AOR of the renowned jewellery chain, Joyalukkas. This collaboration marks an exciting chapter asHavas Media Network India takes charge of driving the media duties forJoyalukkas across all offline channels, encompassing TV, Print, Radio, Cinema, and OOH. The account will be led by Saurabh Jain, President – South,Havas Media India, from the agency’s Bengaluru office. The win came on theheels of a multi-agency pitch.
Joyalukkas, a trusted and celebrated jewellery brand from south India, hasearned its reputation not only in India but also across the globe, includingthe UK, USA, Singapore, Malaysia, UAE, Qatar, Kuwait, KSA, Bahrain, andOman. With a remarkable journey since its establishment in 1956, the brandhas flourished with a vast chain of over 160 showrooms in 11 countriesworldwide. Offering a captivating collection of exquisite creations in gold,diamonds, platinum, gemstones, and silver, Joyalukkas caters to a diversecustomer base, with a wide range of price options.As Joyalukkas looks to solidify its brand awareness and expand its offeringsfurther throughout the country, Havas Media Network India emerged as thepreferred partner to spearhead their media strategy. The agency’s expertisein the industry and its comprehensive understanding of the Indian marketaligns perfectly with Joyalukkas’ vision for growth and brand dominance.
Commenting on the association, Joy Alukkas, CMD, Joyalukkas Group, stated,”Joyalukkas has always been committed to delivering the finest jewellery andexceptional experiences to our customers. With Havas Media Network India’sremarkable track record and strategic insights, we are confident in theirability to amplify our brand presence and ensure that our message reachesour esteemed customers in the most relevant and relatable manner.”
Mohit Joshi, CEO, Havas Media Network India, said, “Havas Media NetworkIndia and Joyalukkas are set to embark on a dynamic and transformativepartnership, geared towards bringing Joyalukkas’ legacy of elegance andsplendour to even greater heights in the ever-evolving market. Our team isfully committed to curating meaningful impact that resonate with theirtarget audience and further strengthen Joyalukkas’ position as a leadingjewellery brand in India and beyond.”
“Joyalukkas, with its legacy of trust and commitment to excellence, hasconsistently captured the hearts of jewellery connoisseurs worldwide. As thebrand’s chosen media partner, we are excited to leverage our expertise incrafting innovative and engaging solutions via strategic insights, creativeprowess, and data-driven approach that resonate with Joyalukkas’ diverseaudience,” said Uday Mohan, Managing Director, Havas Media India.



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