Kaizzen bags PR mandate for AIWA electronics

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Kaizzen PR Services, India’s leading independent Public Relations & Digital Agency, has bagged the PR mandate for Japanese consumer electronics major Aiwa Electronics, as the company charts out its return to the Indian market. The company is celebrating its 70th year and is expected to roll out a number of devices across Personal & Home Audio and video segments over the next few months. The mandate encompasses providing strategic communications support to AIWA, covering corporate reputation management, product publicity, brand visibility, and crisis management.

Kaizzen is one of India’s leading PR and Digital Agencies has for the second consecutive year bagged the prestigious top spot as the fastest-growing PR Agency in India, as per the PRovoke Global PR Agency Rankings – Fast Movers 2021.

Vineet Handa, Founder, and CEO, Kaizzen said,  “We are ecstatic to be working with a company like AIWA that has built an enviable reputation for quality and trust in the global market. We look forward to a long and mutually beneficial partnership for many years to come. AIWA’s products are comparable to some of the biggest brands in the market, and in most cases better. It is a privilege to be working with them and we see this as a testament of the hard work and passion to be the best in our endeavors.”

“While things have been difficult during the pandemic, we have continued to work hard for our clients and signed some major brands. We are thankful to the management team at AIWA for placing their trust in Kaizzen. Our team is excited at the opportunity of working with the AIWA team to execute innovative, disruptive, and high-impact PR campaigns that positively impact the business. Over the past twelve years, Kaizzen has established itself as a leading multi-practice and full-service PR and Digital Media Agency and the current mandate will help consolidate this practice even further.”

The win comes at a time when the consumer electronics market is seeing a steady recovery after the COVID-19 pandemic. AIWA has already rolled out six devices in India as part of its exclusive range of personal audio devices portfolio, for online sales on Amazon and across 500 Reliance Digital, Jio Stores (+ RelianceDigital.in) for offline walk-in customers. This personal audio range is a part of the first phase of the return of AIWA India and is priced between INR 499 and INR 7999 and includes many premium features.




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