Lights Out Studio, a nuanced creative studio headquartered out of Bengaluru, is set to work on application re-design & experience enhancement for a health tech startup – SugarFit.
SugarFit is a health tech startup based out of Bengaluru that seeks to manage and reverse diabetes through a highly consumer-centric data-driven digital health experience. It’s recently picked up an investment of $10 million from Cure.fit, along with Endiya Partners and Tanglin Venture Partners.
Global product studio Lights Out will now extend its expertise and experience of building nuanced consumer-tech products, to redesign the mobile application for Sugar Fit. Lights Out Studio is headed by the entrepreneurial duo Adil Singh & Saksham Mendiratta. They have worked on multiple high-growth brands like Kapiva, Fittr, Cure Fit and HDFC, in India, to name a few. With their specialization in creating visually emphatic design experiences (UI & UX), they’ve grown massively in the past year and are working in working on consumer tech products.
Shivtosh Kumar, Co-founder of SugarFit said, “We have an innovative tech-led solution that gives real-time tracking and hands-on personalized assistance to our customers. Our comprehensive program combines medical experts with deep technology, including coaching, real-time insights, integrated devices, and testing. The holistic data-driven approach can help customers prevent, manage and reverse diabetes in 6-12 months’ time. 90 per cent of our users are seeing a significant drop in their blood sugar levels along with a drastic reduction in medication and weight and are on track for diabetes reversal”
“For us at SugarFit, the objective is to build a visual design that helps our customers experience seamless navigation through our simplistic yet internationally aligned design systems. When we were recommended to work with Lights Out Studio, they understood the vision. The team has been quite forthcoming with concepts & suggestions in visual design enabling us to build a strong collaboration together. The exercise of application redesign is a paramount focus and we’re glad to be working with Lights Out Studio on this initiative. Their understanding and knowledge of visual concepts are much progressive than you would find in India, and we look forward to partnering with them on UI & experience enhancement for our application”
Saksham Mendiratta, Co-founder, Lights Out Studio said, “The reason what got us intrigued to work on this project was the partnership-esque association with the business and its stakeholders. We like to come in and solve critical business challenges and strengthening customer experience that has a significant improvement on acquisition (and retention) is definitely one of them. Our understanding of health tech & fitness would be a significant advantage for both of us to design a world-class application for the SugarFit”
