Lights Out Studio to restyle Fittr’s New Mobile Application

Lights Out Studio to restyle Fittr’s New Mobile Application

Lights Out Studio, one of India’s most sought-after product design studio have partnered with Fittr, one of the world’s largest online fitness & nutrition community platform for redesigning their mobile application, with an aim to offer a seamless experience to its users.

Lights Out Studio will be responsible for the application re-design, which will help in enhancing the overall user experience, thereby making Fittr an effective & efficient product for its users through their fitness journey.

Fittr, a Pune-headquartered startup, has pioneered the concept of community fitness in India and raised $11.5M in a Series A funding round led by Dream Capital and Elysian Park Ventures in September 2021. Fittr began as a small WhatsApp group, and today has grown into one of the most engaged and informative fitness communities/ platforms in the world.

Jitendra Chouksey, Founder and CEO, Fittr said that “Community fitness tech has come a long way in India and the pandemic bolstered the belief in this sector. The need for accurate information about fitness & nutrition is paramount and we’re aiming to bridge the gap with authenticity.”

He further added, “For us at Fittr, the objective is to help our customers experience the energy of community fitness, and with Lights Out Studio we are working towards making the Fittr app more interactive for our 4.5 – 5Mn growing fitness community. Lights Out Studio has been great in understanding our vision and we are sure that with this new undertaking, we will transform the app and help elevate customer experience.”

Saksham Mendiratta, Co-founder, Lights Out Studio said, “Working with Fittr for us means building another product in the community sector in India. It’s an emerging take on consumer-engagement and Fittr totally nails the angle of community building.”

About Lights Out Studio: Lights Out Studio specializes in product design for high growth consumer businesses, globally. The studio is one of the most sought-after teams in India for any consumer & DTC business today.

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