L&K Saatchi & Saatchi wins retail communications mandate of Audi India

L&K Saatchi & Saatchi integrated business and brand growth agency

India’s only integrated business and brand growth agency offering solutions across brand, business, execution and communication L&K Saatchi & Saatchi have bagged the retail communications mandate of Audi India, the German luxury automobile brand.

The German luxury car manufacturer, Audi is set up as a National Sale Company operating as a Division of Skoda Auto Volkswagen Group Sales India Pvt. Ltd. Audi has multiple dealers allocated for representing the brand across 38 cities in India, as part of this set-up.

Audi India has engaged the services of the agency to support its dealer network across the country for their marketing initiatives. The L&K Saatchi & Saatchi’s role will be to ensure that there are efficient brand experiences and consumer engagements across touchpoints.

Commenting on the partnership, Gaurav Sinha, Marketing & PR Head, Audi India said, “We are happy to have an experienced team of L&K Saatchi & Saatchi as our partners for our retail communication. In this new ‘unlock’ era, it becomes imperative to drive innovation at the last mile along with driving our brand philosophy of ‘Future is an Attitude’. It is this understanding of the brand that made L&K Saatchi & Saatchi stand apart from the others. We look forward to our association with them.”

Speaking on the new association, Atin Wahal, Executive Vice President, Head North and East, L&K Saatchi & Saatchi said, “There is no other joy than to win a well-fought pitch. We pride ourselves in understanding the automobile category the best and it is that expertise that was represented to the team at Audi India.

In the context of today, we believe that retail communication has moved beyond POSM. It is now about how we make consumers experience ‘Brand Love’ for the brand and look forward to this challenge. We look forward to the association and creating some great work on the business.”




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