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L&K | Saatchi & Saatchi wins multi-agency pitch for Bharti AXA

Madhushree Chakrabarty October 27, 2020

L&K | Saatchi & Saatchi has been accorded with multi-agency pitch by Bharti AXA Life and General Insurance. Under the mandate L&K | Saatchi & Saatchi will be responsible for managing the entire integrated mandate including digital, BTL, creative and other media offerings

Commenting on the appointment, Manik Nangia, Chief Operating Officer, Financial Services, Bharti Enterprises said, “A unified marketing and communication approach is instrumental in building a strong brand for both Bharti AXA Life and General Insurance. The capabilities at L&K | Saatchi & Saatchi strongly complement our strategy, and we look forward to good work on brand narratives in the face of an ever-evolving consumer landscape.”

On winning the mandate, Paritosh Srivastava, Managing Director, L&K | Saatchi & Saatchi said: “We are absolutely thrilled to welcome Bharti AXA on board. We have a deep understanding of the category and have built numerous brands in this space, so we’re looking forward to taking the brand to new exciting spaces. For us, it’s also the coming together of other Publicis Groupe capabilities to have a unified, strong partnership with Bharti AXA and offer them solutions beyond just communications.”

Bharti AXA Life Insurance is a joint venture between Bharati Enterprises and AXA. It provides savings, protection, health and group plans and investment. All these plans make sure that the needs of an individual are taken into consideration, in the best possible way. The brand has several products to offer to each kind of its clients namely commercial, retail and rural. It is a life as well as a general insurance company hence, provides insurance for health and critical illness, property, student, individual and family travels, motor and two wheelers, commercial lines and crop insurance. 

L&K | Saatchi & Saatchi is a leading agency that has retained numerous high-end clients such as Renault, Idea, Olay, Reliance, Sky Bags, Godrej Interio, Pampers, ITC Limited, Tuborg, Jockey, Dabur, Bharat Petroleum, Hero, Head and Shoulders, Thomas Cook,, Kent Purifiers, HSBC Premier, Bauli Moonfils, etc.


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