Lodha Ventures awards its PR mandate to Blue Lotus
Lodha Ventures has appointed Blue Lotus Communications to handle its public relations mandate. The agency is dealing with investor relations and public relations for the last 19 years
Commenting on the new mandate, N. Chandramouli, CEO, Blue Lotus Communications said, “We are excited to be joining hands with Lodha Ventures which has diverse interests in financial services. The phenomenal progress of the company under the leadership of Abhinandan Lodha over the last 5 years is a story to be told. The business acumen and financial acuity of Lodha Ventures’ leadership is visibly demonstrated in the organization’s rapid growth in just five years since formation.”
Abhinandan Lodha, CEO, Lodha Ventures reflected, “We are happy to partner with Blue Lotus for our public relations mandate. Lodha Ventures has an aggressive growth plan over the next five years, and we feel the time was right for embarking on a planned communication campaign for the company.”
Lodha Ventures is a private business house that invests in long term proprietary capital into listed businesses. The company also invests in early-stage businesses to support them in becoming a successful brand. The investing company is a subsidiary of Abhinandan Lodha Group (ALG) company and was established in the year 2015. The ALG also consists of SEBI registered NBFC Lodha Finserv and Tomorrow Capital that invests in consumer-focussed businesses.
ALG established Lodha Ventures to bring in achievement orientation, measured risk-taking, and disruptive thinking into the real estate industry and as well as to the other sectors. Lodha Ventures deploy patient and unlevered proprietary capital with promoters, management teams, and business owners focussing on creating value for longer-term without being moved by the redemption pressures.
The company works and takes its decisions on the basis of its core values such as leap with conviction, think fresh and forward, and change the game.