Mad Influence is proud to announce that they are celebrating their 4th anniversary as one of India’s leading social media influencer marketing companies. What started as a team of 2 is now one of the Largest existing influencer network providing its clients with creative and operational solutions in the field of digital marketing, social media management, content marketing, and other consulting services to businesses from all around India and to the world.
Gautam Madhavan, the company’s founder and CEO, started the company on a high note by building a vision that was one of its kind. The aim was to build a MAD HOUSE or a home for the content creators thereby becoming the world’s largest influencer marketing network. Effective campaigns that fulfil the needs of the brands, as well as the target audience, is what they strive for. Having created some out of the box campaigns, the company continues to work with a diverse range of clients including Emami, Dettol, Samsung, Flipkart, Pepsico, Sony Music, Saregama, T-Series, Dharma, and others.
“If anyone says influencer marketing is on a boom, I’d say this was just the trailer-picture toh baaki hai mere dost,” said Gautam Madhavan, Founder and CEO of Mad Influence, of the milestone and anniversary. It will soon be a $50 billion global industry. This year, our focus will be on working hard for our clients and influencers with ten times the dedication and persistence. ” he said.
Years to come, Mad Influence has branched out into the following areas:
Mad Influence – The influencer network
Mad Productions – The in-house production support
Mad Media – The media marketing team
Mad Content – Content strategy and communication
Mad Link – In-house campaign tracking tech
Mad Studio – A dedicated space for content creators and celebrities to shoot content and network. It acts as a partner agency for social media platforms such as Youtube and Instagram; and an exclusive agency for Sharechat Moj in India for marketing partnerships.
Recapping the work and memories gone by!
With 250+ campaigns, 100+ song campaigns in 2021, and a total of 750+ campaigns to date, this creative agency has grown by leaps and bounds. Mad Influence was named one of the top 50 marketing startups in Asia by MADcon Dubai and received distinction for its #NavratnaCoolChampi influencer marketing campaign in the E4M Play Awards and Maddies 2020.
Team efforts are what makes a company shine! Lucky for them, as they had some of the most talented and creative minds in the industry as Mad family’s gems: Jannat Zubair, Samriddhi and Surabhi Mehra, and Aadil Khan, to name a few.
Aman Narula, the Head of Influencer Marketing Operations, said, ” I remember starting out as an intern at this company when the whole team consisted of 3 members. The jump from 3 to 50+ happened because of the collective mindset aimed at growing and achieving our vision together. When you have a team like that, there’s only one way you can go, and that’s upwards! In 2022, we intend to scale up all our ventures and expand globally. “
What’s in store for the future?
2022 brings great opportunities for the company as the team sets up an office in Dubai and looks forward to spreading its wings in various other countries. Mad also plans to go crypto by launching an NFT marketplace for Content Creators and Celebrities. Working towards their vision, their collaborators must stay #Mad4More as they plan to launch subsidiary businesses like Mad Talent (expanding the talent division globally), Mad Streaming (live streaming and e-commerce) and Mad Vox (a completely new vertical as an artist service for their exclusive talents where music videos for the artists will be launched).
A tech-driven company since its inception, Mad Influence also plans to launch their upcoming subsidiary, ‘Mad Fan’. “We are constantly reinventing our processes to increase efficiency and productivity. Keeping up with the rising trend, we are soon launching MAD FAN, an AI-based NFT marketplace for the loving fans and followers of our favourite content creators and celebrities.” added Mr. Madhavan.