A unit of Madison World, Madison Digital has recently won the Advertising based Video on Demand mandate for the Largest Indian Entertainment platform, ZEE5. Won in a multi-agency pitch, the Agency will handle media planning, creative development and social media for ZEE5’s B2B marketing function.
India’s largest home-grown video streaming platform was launched in 2018, ZEE5 is a multilingual storyteller for a billion audiences. ZEE5 is home to over 2000+ music videos across multiple languages, 2 lakhs+ hours of on-demand content, 100+ live TV channels and 4000+ hours of kids content. ZEE5 has a rich library of over 140+ original shows that offers content in 12 Indian languages: Hindi, English, Bengali, Telugu, Malayalam, Marathi, Tamil, Kannada, Bhojpuri, Oriya, Punjabi and Gujarati. The platform has 40+ web series in 2021 and an exciting line-up of 50+ theatricals that will add to its extensive library of content that offers a wider array of catalogues to entertainment seekers.
Rajiv Bakshi, Chief Operations Officer – Revenue, Zee Entertainment Enterprises Limited, states “AVoD is a fast-growing OTT category and through strong AdTech and Martech stack, ZEE5 has paved the way for marketers and advertisers to engage with viewers through creative and innovative ways. As a consumer-first brand, built on the back of our profound consumer understanding, the aim has always been towards providing customised and effective campaigns across multiple cohorts and segments. We have partnered with majority of brands across all industries, for multi-scale advertising, branded solutions and influencer-based marketing campaigns. We look forward to a successful partnership with Madison to further communicate our success story, distinct product offerings and fuel our growth in India.”
Says Vishal Chinchankar, CEO, Madison Digital & Madison Media Ultra, “ZEE5 has seen a tremendous amount of growth over the last few years. The brand has been coming up with impressive originals suited for the Indian market. We are extremely happy to partner with ZEE5 in growing the AVoD business for the platform.”