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Madison Media Omega wins Media AOR for Spar and Lifestyle

Madhushree Chakrabarty April 19, 2021

Madison World’s unit, Madison Media Omega has been awarded the Media AOR for the two of The Landmark Group’s brands Lifestyle and Spar. The agency will be handling the entire media mandate including Print, Television, Radio, Outdoor, and Digital. The mandate was won in a multi-agency pitch and will be handled by Madison Media Omega based out of Bengaluru. 

Lifestyle is a leading fashion destination of the country that deals in women, kids, and men’s apparel, fashion accessories, footwear, beauty, and handbags under one roof. The brand is spread across 42 cities with 80 stores.

SPAR Hypermarket is a multinational conglomerate that retails in footwear, cosmetics & beauty products, baby products, footwear, home improvement, and consumer electronics. The retail giant operates in one million square feet area across 24 stores in nine cities of India including Hyderabad, Chennai, Bangalore, Coimbatore, Mangalore, Delhi, Gurgaon, and Ghaziabad. The average store size of SPAR Hypermarket is 40,000 sq. ft. and, between its 24 stores, SPAR serves over 45 million customers annually.

Says Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH, “The Retail business is all about driving Sales. We took the best of our diverse talent across Madison in pitching for the prestigious Landmark group. We are thrilled to get their mandate and look forward to partnering them to deliver growth in challenging times of the pandemic.”

Says Mr. Dinesh Rathod, CEO, Madison Media Omega, “We’re very happy to partner with The Landmark Group for their 2 prestigious brands, Lifestyle, and Spar in India. The Landmark Group has been in the market for years, building trust among its customers and we intend to further strengthen the brand’s popularity in the country.” 

Madison Media tops the new business charts for 2020 in both Comvergence and Recma. It has also been ranked the 2nd most powerful media agency by The Economic Times, Brand Equity Ad Agency Reckoner, 2019. Some other accolades include Media Agency of the Year at Prime Time Awards 2020, Best Digital & Social Media Agency of the Year at IDMA 2020, Mobile Media Agency of the Year at IDMA 2019, and Agency of the Year at Digies Digital Awards 2019. Additionally, the Agency has also won more than 200 awards since 2019.


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