Madison Media has been appointed as Media AOR (Agency of Record) by Consumer Food Company, LT Foods for their brand ‘Daawat’. The account was won in a multi-agency pitch and will be handled by Madison Media Plus out of Delhi.
LT Foods has a sustainable business model driven by brands trusted in over 60 countries. It has established its foothold in India with the well-known premium Basmati rice brand “Daawat”. The brand has steadily evolved and grown to become a multi-brand FMCG Company with innovative products to delight and serve millions of homes across the Globe. A premium rice brand in the USA, Royal has established itself as #1, a market leader in branded Basmati Rice segment there. The company also enjoys an enviable market share in Europe, the Middle East and the Rest of the World, in the branded rice segment. Some of the other leading brands LT Foods proudly shelters are Indus Valley, Rozana, Heritage, 817 Elephant, Devaaya, etc. Along with Basmati and Other Specialty Rice, the Company’s product portfolio also includes organic food ingredients and rice-based products on the health and convenience platform launched keeping in mind the changing consumer trends.
Commenting on the development, Mr. Ritesh, Arora, Head – India Business said, “Daawat, has multichannel marketing communications strategy to reach the consumers and we are happy to consolidate our media needs with Madison Media for an innovative and novel approach to brand building. We are aggressive in our growth strategy and hopefully, this partnership will establish a brand salience for Daawat across the country.”
Says Mr. Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH, “We are thrilled to have been awarded the Daawat account. Not only do we have the opportunity to convert a largely unbranded category, we also have the arsenal of a superior product with a rich legacy.”
Says Rajul Kulshreshtha, CEO, Madison Media Plus, “We’re excited to have won the account of LT Foods and look forward to a memorable association.”